World Cup ’26 hoopla appears to be setting fires under developers behind some of downtown Atlanta’s most closely watched and transformative projects.
In as many days, heads of two development companies have publicly stated goals to convert long-underused properties around downtown’s oldest blocks into thriving districts in time for globally watched soccer matches planned across North America in four years.
Shaneel Lalani, CEO of Lalani Ventures, is aiming to “transform” Underground Atlanta in time for Atlanta's World Cup games, as he stated while announcing a new lynchpin tenant, Atlanta Brewing Company, this week.
Not to be outdone, Centennial Yards Company president Brian McGowan says his team is determined to have much of the planned mini-city erected in today’s Gulch in time for World Cup fanatics to celebrate before, during, and after games.
Centennial Yards—expected to encompass 8 million square feet of new development and cost upwards of $5 billion—will rise across the street from Mercedes-Benz Stadium, where World Cup matches will be held once the turf is swapped—albeit temporarily—for natural grass.
Centennial Yards officials have said the full project could take roughly a decade to finish, so a 2026 opening for the bulk of it would be a drastically accelerated timeline.
Backed by a nearly $2 billion tax-incentive package, a record for the City of Atlanta, Centennial Yards calls for the Southeast’s largest sports entertainment district. Some 4 million square feet of new residences are planned, alongside another 4 million square feet of commercial space, with a mix of retail, offices, restaurants, and hotel uses.
McGowan’s goal is to make the project “the center of gravity for the ultimate fan experience” in the span of four years, according to Centennial Yards reps.
“FIFA’s announcement is a moment of focus for the entire team with the 2026 World Cup as our new deadline,” said McGowan in an announcement provided to Urbanize Atlanta. “In order to meet that deadline, we will break ground on four buildings before the end of 2022.”
Project reps also distributed a new aerial video today, from the northwest perspective at dusk, that lends a fresh perspective on how Centennial Yards' streets and mix of buildings would relate to downtown stadiums. (See screenshots in the gallery above.)
Centennial Yards and Underground aren’t the only projects with tall ambitions around downtown.
Developer Newport RE recently announced new Hotel Row retail signings—Spiller Park coffeehouse and @Twelve80, a floral and décor retailer—as part of South Dwntn, a massive venture encompassing 48 buildings across 4 acres.
Also in the neighborhood, MARTA green-lighted a $150-million makeover of its Five Points station—the system’s largest and busiest transit hub, where 10 bus routes also meet—last year.
At the time, MARTA officials said construction to open up and modernize Five Points station would begin this year and finish in time for—you guessed it—the 2026 World Cup.
• City planner: How Atlanta can shine when World Cup comes to town (Urbanize Atlanta)