Metro Atlanta’s latest Crescent-built project cuts ribbon

Like late-spring temperatures in Georgia, metro Atlanta’s trend of building new houses and townhomes as rental properties shows few signs of cooling off.

The latest Build-to-Rent project to cut the proverbial ribbon is a 151-unit Gwinnett County venture from Crescent Communities, a Charlotte-based developer with a long history of residential work in metro Atlanta.

Situated northeast of downtown Lawrenceville, near Gwinnett County Airport and Ga. Highway 316, Harmon Cedar Run includes a mix of new townhomes and single-family houses with three or four bedrooms, none of them for sale.

The 1200 Fendley Trace project marks Crescent Communities’ first Harmon-branded community in metro Atlanta. Others are bound for “key growth markets” in Arizona, Florida, North Carolina, Tennessee, Colorado, and Texas, per company officials.

Harmon Cedar Run's townhome component, northeast of downtown Lawrenceville. Courtesy of Crescent Communities

The 151-unit Crescent Communities' project location at 1200 Fendley Trace, just south of Ga. Highway 316/U.S. Highway 29. Courtesy of Crescent Communities

Rents for two-story townhomes at Harmon Cedar Run start at $2,545 monthly. That gets three bedrooms and two and ½ bathrooms in 1,663 square feet.

Rents for standalone houses start at $3,025 for an option with three bedrooms, two and ½ bathrooms, and 2,210 square feet. All townhomes and houses include two-car garages.

Communal amenities at Harmon Cedar Run include a pickleball and basketball court, a large pool, a playground, pet spaces, and EV outlets in each garage.

“The leasing performance to date [at the project] is a reflection of the growing demand for high-quality rental housing in Gwinnett County,” said Tony Chen, Crescent Communities’ senior managing director of single-family Build-to-Rent, in a project announcement. “This demand stems from rapid economic development and a strong job market.”

Courtesy of Crescent Communities

Example of a row of single-family rental housing at Harmon Cedar Run. Courtesy of Crescent Communities

Crescent Communities’ projects dot metro Atlanta, including an upscale Midtown mid-rise that delivered in 2022 and Render-branded new communities in Covington, Stockbridge, and elsewhere in Lawrenceville, along with a similar concept under construction in Douglasville.

The firm’s current intown projects include the Novel Blandtown mixed-use venture and a section of North DeKalb Mall’s 78-acre redevelopment. A two-tower Crescent Communities-led development planned for Peachtree Road in Buckhead also came to light in February.

Meanwhile, the company has recently started the process of remaking the Lumberyard Office Lofts in Blandtown. Plans there call for an infusion of retail and residential development linked to the Beltline’s Northwest Trail segment opened last fall.

Courtesy of Crescent Communities