The veil has officially lifted on a luxury Midtown tower designed to feel like a sanctuary amid the growing district’s hustle and bustle—with some rents climbing to well over $7,000 monthly.
Crescent Communities cut the proverbial ribbon earlier this month on Novel Midtown, a 14-story project located on Spring Street between Whole Foods' flagship Midtown store and the downtown Connector. It adds 340 more rental options to thousands that have sprouted across Midtown in recent years.
The apartments were developed in conjunction with a slightly taller office tower by Greenstone Properties next door, claiming a vacant, hilly corner lot that had long served as surface parking.
Beyond MARTA station proximity and the seventh metro location of Land of a Thousand Hills Coffee & Social, perks of living at Novel Midtown, according to the development team, include amenities new to the market: a spa with steam room and jacuzzi, a massage room, an infinity pool with tanning ledge, and a 3,000-square-foot fitness club.
What’ll such a lifestyle set you back monthly in Midtown these days?
Novel Midtown’s studio units with 549 square feet start at $1,825.
Meanwhile, the largest offerings in the building—three-bedroom apartments with 1,843 square feet—begin at north of $6,000.
The priciest pads, however, are found at the penthouse level. That’s where two large bedrooms and bathrooms in 1,526 square feet start at $7,500 per month.
Greenstone’s glass-clad 14th + Spring office tower, a 324,000-square-foot joint venture with Goldman Sachs, stands 12 stories next door. Both new buildings share an 850-space parking deck.
Elsewhere in metro Atlanta, Crescent Communities officials say Novel West Midtown will deliver soon off Huff Road in Blandtown, while a project called Render Covington is scheduled to open next fall.
Find a thorough tour of the brand’s Midtown incarnation in the gallery above.
• Midtown news, discussion (Urbanize Atlanta)