Another veteran homebuilder has set its sights on the south-ITP hotspot that is Hapeville.

Artisan Built Communities, an Acworth-based company with more than 1,000 homes under its belt in way-OTP places like Dallas and Villa Rica, is building a 25-townhome project called "Serenity" on Hapeville’s de factor Main Street.

Serenity is claiming a formerly vacant lot at the intersection of S. Central Avenue and Colville Avenue, on the northwestern end of Hapeville’s historic core near Interstate 85.

Infrastructure work began at the site about a year ago, and Artisan Built officials say the first Serenity homes will deliver soon. Expect six buildings overall—five with four townhomes each and another with five—designed to create a sense of intimacy.

The Serenity construction site (top left, in red) in relation to downtown Hapeville and the airport. Google Maps

Townhomes will be priced from the mid-$500,000s, with three bedrooms, three bathrooms, and between 1,950 and 2,015 square feet (the difference being a fireplace), a project rep tells Urbanize Atlanta.

One unique touch—meant to reflect Hapeville’s reputation as a burgeoning artist hub—will be original works by local artists around the Serenity property. Open greenspace and trails connecting the six buildings are also planned.

Serenity townhome facades and a planned greenspace. Courtesy of Artisan Built Communities

Downtown Atlanta is seven miles from the site, and project officials cite Porsche Cars North America Headquarters, Delta Air Lines’ headquarters, and Hartsfield-Jackson Atlanta International Airport as reasons to live there.

“It’s a crazy world out there,” said Artisan Built president Stephen Haines in an announcement, “and Serenity is the place homebuyers can escape to peaceful parks, winding trails, and the comfort of homes designed to suit their lifestyle.”

Courtesy of Artisan Built Communities

Hapeville has seen an uptick in residential development, in addition to new food and beverage attractions such as Arches Brewing and Thai restaurant Paper Plane (which replaced a defunct gas station), in recent years.

Projects under construction include 68 rental townhomes being developed by BCDC and North and Central Ventures on Hapeville’s main drag. Around the corner from that site, Epic Development is building 58 standalone houses for a project called Stillwood.

And Texas-based D.R. Horton, the nation’s largest homebuilder, recently purchased 8.3 acres between Hapeville’s commercial core and the airport, with plans to build about 110 townhomes.

Farther east on Central Avenue, a 285-apartment, mixed-use project called SCP Hapeville has also topped out—directly across the railroad tracks from Porsche’s growing North American HQ.

How Porsche's Atlanta headquarters expansion is zooming along (Urbanize Atlanta)