Should the highway-capping HUB404 project come together as planned, it could basically serve as the front yard for another residential high-rise that appears primed to enter Buckhead’s development pipeline.

Miami-based Related Group, one of the country’s largest multifamily developers, filed paperwork with the City of Atlanta on Tuesday to start building its next intown project on an empty lot tucked between Peachtree Road towers, about a block down the street from Lenox Square mall.

The project would stand next to another Related property in the Peachtree Road corridor, the 35-story Icon Buckhead apartments, which opened in 2019 as Buckhead's tallest new building in a decade.

Plans for the main facade along Stratford Road, with Peachtree Road and Related's first Icon tower at left. Related Group; designs, Rule Joy Trammell + Rubio

Filings this week were devoid of many new details, apart from the fact Related’s next Atlanta venture is expected to offer 212 luxury units (up from 209 previously planned) on a .95-acre site with a new parking garage.  

According to plans filed with the Buckhead Development Review Committee last summer, the Rule Joy Trammell + Rubio-designed building would stand 32 stories and be called “Uber Icon.” Renderings show a more restrained, classical bent than other glassy or more contemporary towers in the area.

The building’s Stratford Road façade would face the upscale Waldorf Astoria Atlanta Buckhead residential and hotel tower, and its upper floors would overlook the 26-story Skyhouse Buckhead apartments just to the north. MARTA's Buckhead station is located just across Ga. Highway 400, linked to the site via a pedestrian bridge and side streets.

Related's building would total 350,000 rentable square feet, and the 392-space parking deck would connect with an existing garage built for Icon Buckhead in phase one.

Where the Uber Icon project will be slotted among Buckhead high-rises, according to recently filed plans. Google Maps

The Stratford Road facade off Peachtree Road. This side of the building will face the upscale Waldorf Astoria Atlanta Buckhead hotel and condos. Related Group; designs, Rule Joy Trammell + Rubio

The project would mark Related’s third apartment high-rise in Atlanta. The company’s first—39-story Icon Midtown, located where 14th Street meets West Peachtree Street—opened in 2018.

It would join a flurry of residential towers that have added considerable height to the Peachtree Road corridor in recent years, with others including The Dillon condos, a 20-story apartment proposal behind Restoration Hardware, and now a 17-story building with for-sale condos all in the works. Just east of Peachtree, in Buckhead Village, New York-based Tidal Real Estate is moving forward with plans for another 21-story building, aiming to open those upscale apartments in 2025.   

The land in question for the second Icon phase in Buckhead falls under a Special Administrative Permit that was approved more than six years ago, meaning no variances are required, per earlier filings.

Get thee to the gallery for more context and visuals.


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