Buckhead Village’s largest new injection of for-sale condos in years is angling toward a groundbreaking.

Norcross-based Dezhu US plans to build a 17-story stack of relatively large multifamily dwellings at 119 Pharr Road, replacing a two-story rental community called Pharr Manor Apartments. [CLARIFICATION: 5:29 p.m., March 8: An earlier version of this story identified Dezhu US as being affiliated with Dezhu China, as the company has been identified in past coverage. A company rep emails the following: "There is no such subsidiary called Dezhu China... We are purely a U.S.-based company and operate solely as such."]

The site is tucked about a block and ½ west of Restoration Hardware Atlanta. According to Atlanta-based Goode Van Slyke Architecture firm, the project’s lead designers, the luxury condo tower is expected to cost $100 million and span 155,000 square feet overall.

The project site location just west of Jamestown's Buckhead Village retail and dining hub. Google Maps

The Pharr Manor Apartments today. Google Maps

The development team filed paperwork for land disturbance permits with the City of Atlanta last week. According to those documents, the project would include 61 condos and eight townhouse units.

That’s a slight variation from Goode Van Slyke Architecture’s description: 65 units total, ranging from 1,900-square-foot, two-bedroom condos to sprawling three-bedroom options with 3,030 square feet.

In any case, the Pharr Road project would mark Buckhead Village’s largest condo venture since The Charles Buckhead, an 18-story modern-style building with 57 units.

According to Goode Van Slyke, the Pharr Road condos are shooting for “a design that captures a level of luxury living unsurpassed in the area.” The building’s parking garage would be topped with an amenity level featuring a pool, spa, dog park, and yoga studio.

Other amenities would check most of today’s new multifamily prerequisites for onsite pampering: fitness center, a demo kitchen, lounge, coworking space, and dog spa.

The 119 Pharr Road proposal as viewed from the south, with Peachtree Road at right. Dezhu US; designs, Goode Van Slyke Architecture

According to ApartmentFinder, the existing low-rise apartments on site were built in 1975. The 47-unit complex offers monthly rates as low as $1,290, per that database.

Elsewhere in Atlanta, Dezhu has built the six-story J5 Midtown condos, the Reverb by Hard Rock hotel and neighboring apartments in Castleberry Hill, and other residential ventures in Old Fourth Ward. Some of the firm’s work in Atlanta has been criticized for protracted construction timelines.

Dezhu US; designs, Goode Van Slyke Architecture

The Pharr Road project’s height would make it an anomaly in the immediate area but not the blocks east of Peachtree Road overall, where the St. Regis Atlanta and One Buckhead Plaza have stood nearby for years.

Development wonks will recall that a larger apartment building was proposed in May for a site roughly one block closer to Peachtree. That 20-story building would rise directly behind Restoration Hardware, replacing a two-story parking deck.  

Dezhu US; designs, Goode Van Slyke Architecture


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