Filings with the City of Atlanta lend a clearer picture as to how another low-density property along the Huff Road corridor could soon be transformed.

Building permit documents indicate an active intown builder, Charlotte-based Crescent Communities, is behind plans to remake a home improvement showroom and the parcel next door at 1095 and 1121 Huff Road, replacing those uses with hundreds of more rentals and an adjacent commercial building in the Blandtown neighborhood.   

The parcels in question have been rezoned to allow for both multifamily and commercial uses, while other aspects of the Novel-branded proposal are under review, according to city records.

The proposal calls for redeveloping a total of 3.03 acres, located across Huff Road from AuthenTEAK Furniture and other businesses. Part of the acreage is currently home to a showroom for home improvement store PDI Kitchen, Bath, and Lighting. A vacant, triangular lot next door is also included in redevelopment plans.

The Huff Road properties in question, between Marietta Boulevard and an Atlanta Waterworks reservoir. Google Maps

Replacing that would be a seven-story multifamily building with 250 units and a 5,214-square-foot commercial structure. Plans also call for 331 parking spaces in a new garage and surface lots, plus 52 spaces for bicycle parking, according to a BeltLine Design Review Committee meeting in February.

We’ve asked Crescent Communities reps for a construction ETA and other details, and we’ll update this story with any further details that come.

To comply with the BeltLine’s Inclusionary Zoning Ordinance, 10 percent of the apartments will be reserved for tenants earning 60 percent of the area median income or less, per the BeltLine DRC.  

The proposal's frontage along Huff Road, with parking lots for AuthenTEAK Furniture and other businesses shown across the street, at bottom. Crescent Communities/submitted

Proposed look of the stacked apartments, left, and retail component. Crescent Communities/submitted

The newest section of the BeltLine’s Westside Trail opened about two blocks away, directly west, last fall. A future segment linking to Buckhead is planned to wend through blocks just to the north.

Huff Road includes two traffic lanes (and spotty sidewalks) for most of its length between Howell Mill Road and Marietta Boulevard, where the BeltLine connects.

Nonetheless, developers’ bullishness on the West Midtown area seems to know no limits.

Just around the corner from the Huff Road site, Crescent Communities’ Novel West Midtown project is now leasing, tucked off Huff Road on Fairmont Avenue.

The Huff Road properties in question are also just west of Empire Communities’ 5-acre Longreen development, which is adding 179 condos and townhomes to the area.


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