Nearly two years after it finished construction, a condo high-rise that’s been called “a perfectly placed glass sculpture” where booming West Midtown meets English Avenue is changing sales tactics in a quest to move its stockpile of remaining units.

Seven88 West Midtown, a 22-story glass-encased tower that literally stands out along West Marietta Street in a former warehouse district, has tapped Engel & Völkers Atlanta to lead sales of remaining condos, now priced from the $300,000s to north of $1 million.

Project officials describe Engel & Völkers as the city’s leading luxury brokerage firm, having closed more than $700 million in sales volume in 2021. The company also represents the growing townhome component at nearby development The Interlock.

The general area remains red-hot for home sales, according to Engel & Völkers, in that Seven88 West Midtown’s zip code, 30318, saw a year-over-year increase of 50 percent in pending homes sales between January and June. That’s led to a 9-percent bump in the area’s average price.

“Seven88 is one of the most sought-after condominium communities in a market that’s experiencing tremendous growth and investment from Fortune 500 companies,” including Microsoft, Airbnb, Meta, and Nike, as Christa Huffstickler, Engel & Völkers Atlanta’s founder and CEO, said in an announcement this week.

Nonetheless, 150 of the Seven88 West Midtown building’s 279 units remained unsold as of late July.

The Seven88 West Midtown tower remains a high-rise anomaly where English Avenue meets growing neighborhoods in the Howell Mill Road corridor. Photography courtesy of Engel & Völkers Atlanta

Project reps told Urbanize Atlanta in September last year that 112 condos had closed at the time, meaning fewer than 20 have traded since.

Engel & Völkers reps describe the condo interiors as approachably modern with amenities that qualify as resort-grade.

Those include a concierge, indoor dog park and doggie spa, yoga facilities in the fitness center, a billiards and lounge area, clubroom and demonstration kitchen, and a saltwater pool with a neighboring whirlpool and spacious deck for grilling and hanging out.

Another selling point—beyond the views, especially east-facing, which are marketed as Atlanta’s best—is proximity to Georgia Tech’s campus. In the other direction, the tower overlooks the Westside BeltLine Connector trail, which will be a direct link into the new Westside Park in coming years.

Designed by Atlanta architecture firm Goode Van Slyke, the building also includes several retail spaces along West Marietta Street. We asked for an update on leasing this week and were told by a project rep: “We do not have any information we can disclose on the retail at this point in time.”

Photography courtesy of Engel & Völkers Atlanta

Updated pricing is as follows: Studios and one-bedrooms now start in the high $300,000s for between 700 and 1,500 square feet.

Two-bedrooms start in the $500,000s and range from 1,200 to 1,800 square-feet.

And three-bedroom condos and penthouses, priced from the $900,000s, have floorplans exceeding 2,800 square feet.

Opposite the fire pit area and outdoor kitchen, the building includes a saltwater pool and whirlpool. Photography courtesy of Engel & Völkers Atlanta

When the project was proposed back in 2018, it raised eyebrows for its location in the gritty, postindustrial railroad district best known for the Puritan Mill and King Plow complexes. The developer, McKinley Homes, had a portfolio full of cul-de-sac builds in places like Jonesboro, Dacula, and Gainesville—but nothing like Seven88 West Midtown.

As sales opened in November 2020, homebuyers included downsizing locals, investors, and buyers relocating from coastal markets such as New York, Washington D.C., and Los Angeles, as reps told Urbanize Atlanta at the time.

The building joins an upsurge of major Atlanta condo bets, especially around Midtown, where the 150-unit J5 has opened and Selig Development’s 40 West 12th building debuted last year with more than 60 condos. In Buckhead, Florida-based developer Kolter Urban is barreling ahead with its 144-condo The Dillon tower, across the street from another condo venture, Graydon Buckhead, that wrapped construction earlier this year.

But new condo starts still pale in comparison to Great Recession-era levels.

For an updated photo tour of this rare, for-sale new condo product (and its sprawling amenities level) west of the Connector, swing up to the gallery.

Images: How English Avenue's Westside Motor Lounge is turning out (Urbanize Atlanta)