Peachtree Street’s next high-rise won’t be climbing as high as previously planned.

Following our Wednesday report about Austin-based developer LV Collective filing for building permits to start a 37-story tower project at 736 Peachtree Street, renderings have surfaced that indicate building plans have been reduced by eight stores, along with other reductions.

Midtown Alliance’s development activity records corroborate those details.    

Instead of 37 stories and 480 apartments, the Niles Bolton Associates-designed tower calls for 29 stories and 374 units, ranging from one to three-bedroom options.

The 736 Peachtree proposal's reduced stature (left) brought forward earlier this year, and taller plans originally proposed in August. Now designs appear to have changed once again. LV Collective; designs, Niles Bolton Associates

Retail at the base will be reduced to 2,650 square feet. And what had been planned as 489 parking spaces in an eight-story parking garage will instead be 418 spaces in a smaller deck, per Midtown Alliance.

The top 23 levels would house apartments over the parking podium and retail.

Amenities will include coworking, bike lockers, and a pet spa on lower levels, with a pool deck, fitness center, and outdoor terrace positioned on or near the roof, according to the architecture firm.

Affiliates of the Texas developer filed paperwork Tuesday to begin commercial land development for the 447,000-square-foot venture. It’s planned to replace a 1-acre parking lot two blocks north of the Fox Theatre, on the same side of Peachtree.

The site's current status, at right, as a 1-acre parking lot on Atlanta's signature street. Google Maps

The revised 29-story design, with upper-level amenities at top. LV Collective; designs, Niles Bolton Associates

Atlanta development wonks may recall that LV Collective (formerly Lincoln Ventures) also opted to shrink plans for their other Midtown tower—the company’s first Atlanta project—prior to construction.

Now called Whistler, that Spring Street building immediately south of the Cheetah strip club had originally been planned to stand 31 stories. The company modified designs—removing a parking podium, subtracting five stories, and increasing ground-floor retail—after discussions with city officials and condo owners at MidCity Lofts next door, officials previously told Urbanize Atlanta.

That co-living student housing tower is expected to deliver in time for Georgia Tech’s fall semester this year.


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