First came Nomia. Then Emmi. And now, meet “Loria.”

The last of three high-rise apartment developments to top out recently in Midtown’s northern blocks has officially been christened “Loria Ansley,” as a nod to the adjacent historic neighborhood to the east.

According to a new project landing page, the 1441 Peachtree St. building is on pace to start opening this summer, following its topping out in late 2023.

Pre-leasing has yet to begin, and rents haven’t been specified.

The 28-story project is promising “unparalleled elegance and lavish amenities” and a location where renters can draw inspiration from “both the modern energy of Atlanta’s iconic Arts District and the roots that run deep throughout historic Ansley Park.”

A fresh glimpse of Loria branding bound for the tower's upper floors over Peachtree Street. Atlantic Residential

Demotion for the project started two years ago, taking down internet company EarthLink’s former low-rise offices. The multi-firm project—formerly known as “Rhapsody”—was initially expected to include for-sale condos. Instead, it’s developing 350 apartments with the stated goal, like other new high-rises in the area, of upping the bar on amenities and finishes for Midtown rentals.

It marks the third luxury rental tower to rise within a few blocks over the past two years, following the new Nomia building and JPX Works’ forthcoming Emmi Midtown project.

Capital City Real Estate bought the 1.5-acre property from  EarthLink in 2019 for $15.2 million. The Washington, D.C.-based developer is partnering with Atlantic Residential, FIDES Development, and Mitsui Fudosan America, the U.S. subsidiary of Japan's largest real estate company, on the project.

Beyond apartments, according to Midtown Alliance, the project will include 463 parking spaces and 3,000 square feet of retail space at street level.

Loria Ansley will offer rentals ranging from studios to three-bedroom floorplans, many with balconies or terraces, plus finishes such as gourmet kitchens and LED lighting packages found in upscale condo buildings, per the development team.

Amenity levels will be placed amid a stair-stepped design leading down toward residential Ansley Park on the backside of the building. Two restaurant spaces at the lobby level will include large glass windows and tall ceilings.

Elsewhere, an internal sky bridge will lead to collaborative and private coworking spaces, a gym, wine bar, pool with sundeck, and a rooftop bar and lounge with views from Buckhead to Midtown, according to developers.

In the gallery above, find a closer look at what’s on tap for this summer.


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