Officials representing a new high-rise project unabashedly marketed as “grandiose” and the “Crown Jewel of Midtown” report that first move-ins have begun—and that some floorplans have already sold out.

Developed by Charleston-based Greystar, the 33-story Nomia apartment tower at the corner of Peachtree and 17th streets has opened its first phase of rentals with some of the smallest floorplans and highest rents in recent memory, but with a level of refinement that project leaders say is unmatched in Midtown.

The green-clad rectangular structure—especially visible from the downtown Connector and Atlantic Station—is experiencing an “unwavering demand for high-quality and modern residences with superior amenities in Midtown, especially as companies continuously choose to invest here,” John Roberson, Greystar managing director, said in a project update today that includes Nomia exterior and interior photography.

Detailing around Nomia's extravagant interior. Courtesy of Greystar

Nomia includes a rooftop plunge pool and views from downtown to Buckhead. Courtesy of Greystar

Two months of free rent are being offered as Nomia incentives.

After that, current Nomia rents start at $1,680 for a studio unit with a Tokyo-esque 382 square feet. (On higher floors that are finished, rents for apartments that size climb as high as $1,750.)

On the priciest end of Nomia’s renting spectrum right now, apartments with three bedrooms and two bathrooms in 1,465 square feet on the 18th floor are asking $4,795, with availability starting Dec. 15.

No units are listed as available yet from floor 22 and above—so it’s likely Nomia rents will climb higher, as the highest floors typically command more money in taller new buildings.

Nomia amenities include a rooftop pool with views across Atlanta, a terrace with fireside lounges, coffee bar, a room called the Serenity Spa, Ergo Hub co-working space, TULU luxury vending services, and a concierge with white-glove service, per developers.

Complimentary e-scooters are also available through a service called TULU Ride.

Onsite coffee bar and complimentary e-scooters provided in the building. Courtesy of Greystar

Nomia lobby seating. Courtesy of Greystar

The pet-friendly apartments include keyless access and other smart features, kitchens described as ready to entertain, and finishes such as “luxe wood-style plank floors,” according to Greystar.

Also in the works is 5,000 square feet of retail space at street level, where a ground-floor restaurant is expected to be announced soon.

Beyond the retail component, base levels of the building include roughly 300 parking spaces in a podium structure.

Example of the largest three-bedroom floorplan offered at Nomia today. It includes 1,465 square feet. Greystar/Nomia

Situated a block north of the High Museum of Art, the Nomia project was initially unveiled in March 2020, just before pandemic lockdowns; it eventually broke ground in May the following year.

Razed structures at the 1382 Peachtree Street site included the former Big Brothers Big Sisters of Metro Atlanta headquarters and an adjacent residential building that records indicate was more than a century old. (Big Brothers Big Sisters has moved its operations to The Met industrial warehouse complex in Southwest Atlanta.)

Beyond Greystar’s Peachtree Street apartments, two other large-scale projects are in various states of construction in Midtown’s northern blocks. They are: JPX Works’ 31-story Spring Street apartments, and a 28-story rental stack led by Capital City Real Estate near the High Museum.  

In the gallery above, find a more thorough look at what Nomia brings to Midtown’s luxury rental scene.


Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Midtown news, discussion (Urbanize Atlanta)