A year after infrastructure work began at ground level, a high-rise apartment venture that’s been lauded by Midtown development arbiters for its eye-catching design has nearly reached its final height.   

Josh Herndon, a principal with developer JPX Works, tells Urbanize Atlanta the company’s latest project at 1405 Spring Street stands 30 stories as of this week.

Plans call for topping out at 31 stories and beginning rooftop work in the latter half of September, according to Herndon.

The Spring Street project marks JPX Works’ first foray into the Midtown market since the 25-story Lilli tower—an aluminum-clad, puzzle-like structure that won an Urban Land Institute design award before being sold in 2020 to Toronto-based Oxford Properties Group.

Herndon said a façade scheme over Spring Street with alternating metal panel bands has begun to take shape up to level nine of the new tower, masking its parking structure. A gap on the 10th floor, the future amenities level, will soon be covered, and the façade aesthetic will climb the full height of the building beginning this fall, said Herndon.

“If you look at level one to nine now, it gives a sense of what the rest of the building will look like,” said Herndon.

The lower nine floors are beginning to lend a clearer picture as to how the project's metal panel bands will alternate up the facade. Josh Green/Urbanize Atlanta

The project, a joint venture between JPX Works and Zeller, will include 326 upscale apartments on a tight, half-acre lot where 18th and Spring streets meet, across the street from Atlanta’s Center for Puppetry Arts and diagonal to The William Breman Jewish Heritage Museum.

The postage-stamp site has just 150 feet of frontage on both of those streets. Last summer, construction crews removed the low-rise Judge G. Alan Blackburn Conference Center, which had operated on the intersection’s southeast corner for a decade.

Herndon said the tower is on pace to deliver next summer, with pre-leasing beginning in the spring. It’s too early to estimate what the range of rents might be, he said.

“We kind of watch the market and see where things are when we’re delivering,” Herndon said.

RJTR Design architects have planned for residences, beginning on the 11th story, to have recessed balconies that shift positions going up the tower, lending the appearance at night of illuminated glass blocks peering toward the Connector and downtown. Some 324 parking spaces are planned in a nine-story parking deck, but no retail space.

According to Herndon, a special floor-area-ratio bonus for projects that include retail in parts of Midtown doesn’t apply to that section of Spring Street, and the site doesn’t lend itself to large delivery trucks used in the restaurant industry maneuvering around.

“As a project fronting Spring Street—or a [Georgia Department of Transportation] controlled street—they don’t want trucks backing up onto Spring as the primary way to turn around,” Herndon noted.

Southward perspective over Midtown to Mercedes-Benz Stadium from the new 1405 Spring Street tower. Courtesy of JPX Works

How the building fits with recent high-rise development on the Spring and Peachtree streets corridors. Josh Green/Urbanize Atlanta

With limited space to work with, a 10th-floor amenities level will be more like an open notch in the side of the building, allowing for part of it to be outdoors, as RJTR architects previously explained. Herndon said more specifics regarding indoor and outdoor amenities are expected to be released alongside the project’s official name sometime this fall.

The development team also includes Atlanta’s Square Feet Studio for interior designs, Ironwood Design Group for landscapes, and general contractor Brasfield & Gorrie.

JPX Works’ project adds to nearly 1,000 more apartments under construction—across 92 stories of collective high-rise development—in the north Midtown triangle between 17th, Peachtree, and Spring streets.

Looking north to Buckhead, across Midtown's northernmost blocks. Courtesy of JPX Works

The west facade, facing the Connector. Courtesy of JPX Works; RJTR Design

The furthest along is Greystar’s 33-story apartment venture at the corner of Peachtree and 17th streets (1382 Peachtree Street), where 281 apartments and 5,000 square feet of retail are in the pipeline. That building recently opened for leasing.

Capital City Real Estate and its partners are also well into vertical construction at 1441 Peachtree Street, where a 28-story building with 350 apartments and two spaces for restaurants at the lobby level is rising.

In the gallery above, find more images of JPX Works’ construction progress and context as to what’s coming at 1405 Spring Street.


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