A swanky new intown high-rise marketing itself as “the crown jewel of Midtown” is gearing up for its public debut after two and ½ years of construction.

The 33-story apartment venture at the corner of Peachtree and 17th streets by Charleston-based Greystar—one of Midtown’s taller buildings actively in development—has been christened “Nomia,” according to project officials. Having topped top early this year, the green-clad structure is especially visible from the downtown Connector and Atlantic Station.

Greystar officials today released fresh renderings for the “ultra-modern apartment building” where “beauty meets balance”—and where some floorplans wouldn’t be out of place in the densest parts of New York City. Leasing efforts for the first phase of units have also begun in preparation for Nomia’s planned opening this fall.

John Roberson, Greystar managing director, described the building as the “epitome of modern urban lifestyle” in today’s announcement.

Life at the top, not surprisingly, will cost ya’.

Design of the Peachtree tower's rooftop pool deck. Courtesy of Greystar

For a foot in the door at Nomia, Manhattan-esque studio units with just 382 square feet start at $1,670.

To date, the highest rents listed are for three-bedroom, two-bathroom units in 1,456 square feet that start at $4,670 monthly. 

But rent prices here, it’s safe to say, climb much higher.

Penthouse rents are currently unlisted, but the largest options span nearly 2,200 square feet (comparable to many three and four-bedroom houses intown), with three bedrooms and two and ½ bathrooms. Any guesses what those’ll go for?

The largest penthouse floorplan (rents unlisted) currently available, with 2,192 square feet. Greystar/Nomia

Interior design of a Nomia penthouse unit. Courtesy of Greystar

The pet-friendly apartments will include keyless access and other smart features, kitchens described as ready to entertain, and finishes such as “luxe wood-style plank floors,” according to Greystar.

Building amenities include a rooftop pool, a terrace with fireside lounges, a room called the Serenity Spa, TULU luxury vending services, and a concierge with white-glove service, per developers.

Also in the works is 5,000 square feet of retail space at street level.

Beyond the retail component, base levels of the building will include roughly 300 parking spaces in a podium structure.

Situated a block north of the High Museum of Art, the project was initially unveiled in March 2020, just before pandemic lockdowns; it eventually broke ground in May the following year. Razed structures at the 1382 Peachtree Street site included the former Big Brothers Big Sisters of Metro Atlanta headquarters and an adjacent residential building that records indicate was more than a century old. (Big Brothers Big Sisters has moved its operations to The Met industrial warehouse complex in Southwest Atlanta.)

Planned look of the 281-unit Nomia tower's lobby, which incorporates a spiral staircase. Courtesy of Greystar

Greystar’s multifamily portfolio in Atlanta includes Station R apartments in Reynoldstown, Elan Lindbergh, and Elan Westside on 14th Street at Howell Mill Road. More recently, the developer finished upscale Ascent Peachtree downtown in 2021, which sprouted from a longstanding parking deck.

Beyond Greystar’s Peachtree Street apartments, two other large-scale projects are in various states of construction in Midtown’s northern blocks. They are: JPX Works’ 31-story Spring Street apartments, and a 28-story rental stack led by Capital City Real Estate near the High Museum.  

Swing up to the gallery for more glimpses at what Nomia will entail—and what the tower’s replacing. Below is a full view of the finished façade, pictured at the southwest corner of Peachtree and 17th streets.

Looking southwest over Peachtree, a rendering view of the tower at dusk. Courtesy of Greystar


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