Just a year after site work began, another stack of amenitized student housing has topped out in Midtown, this time standing over Atlanta’s signature street.
Officials with Texas developer LV Collective confirm to Urbanize Atlanta that vertical construction has finished at Rambler Atlanta, a project that began late last summer and was just a few stories out of the ground as recently as April.
The 736 Peachtree St. development, which modified its height twice before breaking ground, stands 19 stories on a former parking lot, two blocks north of the landmark Fox Theatre.
Rambler Atlanta will count 214 apartments and 2,977 square feet of retail space, according to building permit records. The Rambler name echoes another LV Collective project, Rambler ATX, in the developer’s home city of Austin.
Rambler's 1-acre property had long been used as surface parking bounded by Peachtree Street, 4th Street, and to the west, Cypress Street. Under construction now are student apartments offering 798 bedrooms total, with amenities on the top floor. The location, as developers have noted, is less than a quarter-mile from Georgia Tech buildings at Tech Square.
Renderings indicate a café with outdoor dining will be recessed into the building, facing Peachtree Street, with exposed pillars and garden-like components, as opposed to glass storefronts. These facets are now clearly visible near the street.
The building’s resident lobby and leasing office will also be placed near Peachtree, at the corner of 4th Street, according to site plans.
Building amenities will include coworking spaces, bike lockers, and a pet spa on lower levels, with a pool deck, fitness center, and outdoor terrace positioned on or near the roof, according to architects. Elsewhere, plans call for screening a 134-space, three-level parking garage with a perforated masonry wall, a means to help hide the deck.
Meanwhile, the western face along Cypress Street will see no active uses, instead housing loading and service areas at what will essentially be the tower’s backside. [CLARIFICATION: 12:56 p.m., Sept. 23: Project reps send the following note: "The Cypress Street side will also offer a resident entrance, providing closer access for students to campus and shuttle routes."]
When initially presented to the Midtown Development Review Committee in 2022, LV Collective’s plans for the Peachtree site called for a building standing much taller: 37 stories with 480 apartments. That was later reduced to 29 stories and 374 units. Then in summer 2023, the height and unit count were scaled back again to the current size, though development officials haven’t provided answers as to why.
The Rambler building is expected to deliver in 2025, according to LV Collective. Niles Bolton Associates architects, Archie Bolden, and Michael Hsu Architecture are all listed as partners on the project.
The project joins three other student towers that delivered in Midtown in 2023 alone, with more in the pipeline. Those include another LV Collective venture, Whistler, the final building in SCAD Atlanta’s recent growth spurt, and Hub Atlanta.
Swing up to the gallery for more project images and context.
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