The trend of relatively dense development in the blocks around historic Downtown Roswell is continuing.

A $30-million boutique lodge called the Chambray Hotel is moving forward at a site where Alpharetta Highway meets Fraser Street in Roswell, about two blocks east of the food and beverage destination Canton Street has become.

According to Swinerton, the construction management firm picked to build the JdV by Hyatt property, the Chambray Hotel will see 125 rooms across five stories, designed to overlook the historic district.

Dotted with local artwork, the hotel’s architecture “draws inspiration from the area’s mill vernacular while incorporating contemporary details,” aligning with the City of Roswell's Master Plan, which calls for boutique development that doesn’t mar historic character, according to the development team.

JdV by Hyatt; designs, Matt Mitchell Design

Planned hotel amenities include a restaurant at street level, a rooftop eatery, a 24-hour market, valet, a fitness center, and 1,300 square feet of flex and meeting space.

The development team is a joint venture of DSM Real Estate Partners and Garage Cap.

The project will rise immediately north of the multifaceted Southern Post development, which has replaced a 1960s strip mall. According to Swinerton officials, the hotel will be built of steel and masonry to enhance its strength and vintage look.

The planned hotel site, where Alpharetta Highway meets Fraser Street, in relation to historic downtown Roswell landmarks. Google Maps

The site, at center, as seen along Alpharetta Highway in early 2023, with the Southern Post development just to the south. Google Maps

On the flipside of downtown, a Kimpton Hotels and Restaurants property was announced as part of the larger West Alley Roswell development two years ago, but that project has since stalled. Development officials say early planning phases continue at the partially cleared site.


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