Five years in the making, the replacement for an aged strip mall in a marquee Roswell location is set to finally move forward, developers announced today.

Officials with Virginia-based Armada Hoffler Properties say construction will begin in the fourth quarter of this year on Southern Post, a 260,000-square-foot, mixed-use hub located about two blocks from the Fulton County city’s historic Canton Street, which has grown into a regional dining destination.

The City of Roswell bought the now-razed, 1960s strip mall—called Southern Skillet Plaza for a popular restaurant located there—in 2016 and vetted developer ideas for several years.

In the summer of 2019, Armada Hoffler had hoped to begin building Southern Post early the following year, but those plans didn’t fully materialize.

A ceremonial groundbreaking was held a year and 1/2 ago. 

The location of Southern Post (in red) in relation to Roswell's Canton Street dining district, at left. Google Maps

S.J. Collins Enterprises, developer of Atlanta’s Interlock, had been a partner in the Roswell project until Armada Hoffler bought them out last year.

Southern Post’s design, according to the developer, is meant to “honor Roswell’s historical charm and serve as a gathering spot for residents,” incorporating facades with a mix of modern and traditional materials and different aesthetics. It’s expected to cost roughly $110 million.

As seen in initial renderings, plans for the 260,000-square-foot development at the fringes of downtown Roswell. Armada Hoffler Properties; renderings, Dynamik Design

Plans call for 128 luxury apartments, nine townhomes, 40,000 square feet of retail, and 95,000 square feet of creative offices, with 600 parking spaces in a new deck.

The first components of Southern Post are expected to open in summer 2023, and the search for retail and office tenants is underway.

Two new food-and-beverage concepts—Belux Coffee and Azotea Cantina—were unveiled as part of today’s announcement.

Louis Haddad, Armada Hoffler president and CEO, says the venture will be transformative for downtown Roswell as “a true mixed-use development on an intimate scale that brings together the synergies of the urban lifestyle and a close-knit community.”

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