Despite EV automaker Rivian's plans to tap the brakes on mega-factory construction, developer optimism in Atlanta’s eastern suburbs shows few signs of abating.  

The latest example, from active intown developer Crescent Communities, is called Render Covington. It's now officially finished and open at 9300 Delk Road, just south of Interstate 20 near downtown Covington.

The Covington project marks the Charlotte-based developer’s first under the Render brand. Crescent officials say it joins more than 3,000 apartments across 10 properties they’ve either delivered or are actively developing across metro Atlanta, where officials say demand for housing continues to rise.  

Render Covington's location in relation to the city's historic downtown and Interstate 20. Google Maps

Courtesy of Crescent Communities

National developer Alliance Residential (318 apartments) and Alpharetta-based Parkland Communities (nearly 400 homes) are examples of other developers putting together eastside OTP projects near the I-20 corridor. (Crescent is also building a second Covington project, the six-building Render Turner Lake, with expectations of opening it in 2025, next door to Newton County Turner Lake Park.)

According to Crescent’s leadership team, the company is actively pursuing more development sites across the Atlanta region and plans to announce several more projects soon.

In Covington, the Render project has brought 315 rentals across seven main apartment buildings ranging from one to three bedrooms. It counts a direct connection to the city’s Eastside Trail (not that Eastside Trail), a 2.5-mile multi-use greenway for pedestrians and cyclists.

Another perk of the location—“just” 40 minutes outside Atlanta’s urban core, per developers—is its proximity to Stanton Springs industrial park eight miles away. That’s a 1,600-acre hub of jobs for Takeda, Facebook, and Three Ring Studio employees, among others, per Crescent officials.

The community is offering six weeks of free living right now, with rents beginning at $1,449.  

Courtesy of Crescent Communities

Courtesy of Crescent Communities

Unlike much of the new intown multifamily product these days, the entry-level rentals in Covington aren’t necessarily shoeboxes. The smallest options listed today count a true bedroom and one bathroom in 720 square feet.

Amenities include a resident clubhouse, large fitness center and pool, and work-from-home office spaces, per Crescent reps.

The developer’s second Render property—the 297-unit Render Stockbridge, located 30 minutes south of Atlanta—is under construction with hopes of welcoming residents later this year.

Closer to Atlanta’s core, Crescent opened Novel West Midtown in the fall and sold off the high-rise Novel Midtown in the fourth quarter of last year, fetching the city’s highest price for a multifamily community in 2023.

Eric Liebendorfer, Crescent’s recently installed managing director for Georgia, pointed to the Atlanta market’s “tripling of last year’s population growth and the fifth-highest employment base increase in the nation since the pandemic” as reasons for optimism in a Render Covington announcement today.

In the gallery above, have a closer look at how the Covington project turned out.

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Covington news, discussion (Urbanize Atlanta)