Buckhead’s next residential tower is planned for an empty plot of land tucked between Peachtree Road high-rises, about a block from Lenox Square mall.
Miami-based Related Group, one of the country’s largest multifamily developers, is moving forward with plans to build a 32-story project with a more restrained, classical bent called “Uber Icon.”
It would stand next to another Related property in the Peachtree Road corridor, the 35-story Icon Buckhead apartments, which opened in 2019 as Buckhead's tallest new building in a decade.
According to plans recently filed with the Buckhead Development Review Committee, the Rule Joy Trammell + Rubio-designed Uber Icon tower would bring 209 luxury apartments to a site at 3372 Peachtree Road.
The building’s Stratford Road façade would face the upscale Waldorf Astoria Atlanta Buckhead residential and hotel tower, and its upper floors would overlook the 26-story Skyhouse Buckhead apartments just to the north.
MARTA's Buckhead station is located just across Ga. Highway 400, linked to the site via a pedestrian bridge and side streets.
The land in question for the second Icon phase in Buckhead falls under a Special Administrative Permit that was approved more than six years ago, meaning no variances would be required, per the filing.
The building would total 350,000 rentable square feet. A 392-space parking deck would connect with an existing deck built for Icon Buckhead in phase one.
The project would mark Related’s third apartment high-rise in Atlanta. The company’s first—39-story Icon Midtown, located where 14th Street meets West Peachtree Street—opened in 2018.
It joins a flurry of residential towers that have added considerable height to the Peachtree Road corridor in recent years, with others including The Dillon condos and a 20-story apartment proposal behind Restoration Hardware in the works.
The Uber Icon project was scheduled to be reviewed at a virtual Buckhead DRC meeting on Wednesday that was cancelled this week. No explanation for the cancellation was provided with a notification.
Head to the gallery above for more context and perspectives as relates to Related’s plans.
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