The developer behind West Midtown’s growing Star Metals District has set its sights for future growth a little farther west.

The Allen Morris Company has purchased a 15.5-acre parcel at 1060 Donald Lee Hollowell Parkway—a mishmash of industrial buildings and surface parking that’s been the focus of large-scale development ideas for years—in a Westside area expected to swell with jobs in coming years. 

The Bankhead site abuts the Atlanta BeltLine corridor—specifically, the last unbuilt, one-mile segment of the Westside Trail.  

It’s also just east of the Maddox Park greenspace, MARTA’s Bankhead station, and more significantly, Microsoft’s planned 90-acre Westside campus on what’s now vacant land and empty buildings.

The site's proximity to Midtown, at right, the Bankhead MARTA station, and Westside Park. Google Maps

Allen Morris paid $31 million for the Bankhead property, as financed with private real estate lender Trez Capital, according to company reps.

Allen Morris will be the site’s lead developer, but the former owner, Tenth Street Ventures, will stay involved as a partner. The site’s been mostly industrial for decades; plans for its redevelopment haven’t been determined, beyond ambitions to make it a “neighborhood destination with broad service offerings,” as Caperton Putt, Trez Capital’s managing director-Atlanta, said in a prepared statement.

The Donald Lee Hollowell industrial property in question, as seen in February. Google Maps

“We look forward to collaborating with the [BeltLine] and surrounding neighborhood groups to design a mixed-use project that serves the community, and creatively activates the upcoming fourth phase of the Westside BeltLine Trail,” added Spencer Morris, Allen Morris’ president.

Elsewhere in Atlanta, Allen Morris is planning a major new residential facet to its $500-million Star Metals District and recently broke ground on a multifamily project called Bryn House in North Druid Hills.

Across the street from the Bankhead site, it should be noted, homebuilder Brock Built’s Ten29 West townhome venture continues to ink deals at prices previously unheard of in the historically underserved area.

The priciest townhome there at the moment is asking $829,900.

The linear site in question along Donald Lee Hollowell Parkway. Brock Built's Ten29 West townhome project is seen at left. Courtesy of Allen Morris Company

Photos: Bankhead townhome prices are edging closer to $800K (Urbanize Atlanta)