Here’s a word that’s been absent from the Atlanta housing market lately but has popped up notably on the Westside: Discount.
Coincidentally or not, during the same month Microsoft officials confirmed a Westside tech campus project won’t be moving forward as planned, a new townhome community three blocks away that’s attracted headlines for smashing Bankhead sales records is undergoing significant price decreases.
Seasoned Atlanta homebuilder Brock Built has announced a program with discounts and other buyer incentives at townhome projects from Gresham Park near East Atlanta to the Riverside neighborhood in northwest Atlanta.
But Brock Built’s biggest price slashes are found at the Ten29 West townhomes in Bankhead, a Westside neighborhood that’s grappled with blight for decades but has recently seen spurts of outside investment as projects like the Westside BeltLine Connector have materialized nearby.
A community map on Ten29 West's marketing materials lists Microsoft, like a BeltLine segment and the new Westside Park, as nearby attractions. Ten29 West/Brock Built
Ten29 West’s remaining townhomes have been discounted by up to $45,000, with the homebuilder agreeing to pay $6,000 toward closing costs, according to Brock Built’s promotion. (One unit where a contract apparently fell through has been price-chopped by $75,000, down to $635,000.)
It’s a stark contrast from the project’s price trajectory the past couple of years.
According to Zillow, sales prices at Ten29 West have reached as high as $775,000, which an end-unit with “picturesque” city views from the roof deck fetched in October. (It had been listed at $839,900.)
Remaining homes now start in the $600,000s, per Brock Built. All of Ten29 West’s 61 townhomes had topped out by October.
Originally called The Finley, the project has taken shape across roughly 4 acres, directly connected to the BeltLine. The location is between what Brock Built has described as “two tech giants”—Georgia Tech and Microsoft’s 90 acres.
As shown last summer, how the Ten29 West project has taken shape between the Westside BeltLine Connector trail (left) and Donald Lee Hollowell Parkway in Bankhead, directly west of Midtown. Brock Built Properties/Ten29 West
The Maddox Park greenspace and MARTA’s Bankhead Station—where a mixed-use transformation is still planned—are nearby, too.
All Ten29 West townhomes have three bedrooms and three and ½ bathrooms across three levels, with rooftop decks. Square footages aren’t specified, but earlier marketing materials indicated that all Ten29 West townhomes will span about 2,300 square feet.
Beyond the townhome project, the priciest home listing in Bankhead at the moment is a newly built three-bedroom asking $485,000 on Division Street.
Records indicate the most expensive Bankhead home to actually sell in recent years that’s not in the Ten29 West community is a roomy, four-bedroom traditional (3,226 square feet) on Cairo Street. It fetched $372,000 in summer 2021, citing Brock Built’s pricey nearby townhomes, like Microsoft’s land, as a selling point.
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