Hundreds of new housing options are officially en route across the street from the Atlanta Braves stadium, joining a surge of mixed-use development around the team’s master-planned district.
The first facet of a project called The Henry—a nod to late Braves legend Hank Aaron—hosted a groundbreaking ceremony earlier this month on Circle 75 Parkway at The Battery Atlanta, according to the architecture firm designing the tower.
By all indications, the apartment building will alter the Battery’s skyline, especially for anyone inside Truist Park looking over the outfield walls, or for motorists on nearby interstates.
Planned facade for the apartment and retail component of The Henry project along Circle 75 Parkway, with the Braves' stadium depicted at right. A second building with a hotel would rise at left, per developers. Goldenrod Companies; designs, Holland Basham Architects
The Henry’s first phase will include 502 “premium” rentals and a pedestrian bridge eliminating the need for residents to cross a street to enter The Battery, according to Holland Basham Architects, the firm handling the project’s architectural and interior design and master-planning.
Other aspects of the building will see retail described as “elevated” at the base, a rooftop bar, WFH spaces, a “signature” pool, and a lounge with views of Atlanta’s skyline(s). Renderings indicate the tower will stand in the ballpark of 22 stories—significantly taller than the 16-story Omni next door, which peers into the stadium today.
Where the two Henry buildings would generally stand, in relation to the 16-story building that houses the Cobb Chamber of Commerce (at left) and The Omni hotel (right). Shutterstock
Holland Basham reps called The Henry “an extraordinary leap forward for cutting-edge lifestyle development” in Cobb County and “an integral addition to the already thriving entertainment district” in a July 20 announcement.
The project is a partnership between Atlanta-based SK Commercial Realty, Nebraska-based Goldenrod Companies, and the Braves’ real estate arm, Braves Development Company. It’s replacing parking lots and an eight-story parking deck.
The Henry is also expected to eventually include a second building adjacent to the apartments—a roughly 250-key hotel slightly smaller than the Omni, in terms of room count—with more retail at its base. In meetings with the Development Authority of Cobb County last year, developers said they were in conversations with Marriott to operate the hotel portion—and that all Henry apartments were being geared toward “high-earners.”
All told, the complex is expected to cost about a half-billion dollars. It scored $160 million in bond financing and tax breaks last year despite objections from some members of the Cobb development authority who argued the project would be built without the help of public funding.
How the roughly $500-million Henry proposal would be slotted amongst existing buildings and parking lots (replacing one eight-story structure), just beyond the Truist Park outfield. Goldenrod Companies
The Henry will mark the most prominent change to the skyline around The Battery since TK Elevator’s new North American HQ took shape, but it’s not the only significant investment afoot around the entertainment district.
A 250,000-square-foot, nine-story office building is under construction on the northwest side of Truist Park, up the street from the Coca-Cola Roxy music venue. An adjoining parking deck with 750 spaces will also be built, according to the Braves’ real estate arm.
That Class A office building will serves as the new national headquarters for Truist Securities, Truist’s full-service corporate and investment bank, housing about 1,000 Truist Securities employees.
Around the corner from that construction site, a 298-unit apartment project called The Optima is scheduled to deliver this year at 2801 Windy Ridge Parkway, across the street from The Battery and the MLB ballpark. It’ll include 6,000 square feet of space for restaurants and retail at the base and a public plaza with water features.
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• High above Atlanta Braves stadium, touring new tower event space (Urbanize Atlanta)
