Images: Midtown's new Emmi tower sets pricing, nears opening

Two years after breaking ground, a project that’s promised to be among the most architecturally intriguing new towers to recently deliver in Atlanta is at the doorstep of opening.

Atlanta-based JPX Works and development partners Zeller and Manulife Investment Management have begun pre-leasing efforts at their 31-story apartment venture over Spring Street christened Emmi Midtown.

Options range from NYC-sized studios to three-bedroom penthouses with sweeping city views and rents to match. Move-ins are scheduled to begin next month.

Overall, the building is billed as being “comfortably chic” with a posh but laidback vibe that wouldn’t be out of place in a coastal setting. Plant purveyors The Victorian Atlanta have been brought in to create “an oasis both serene and a bit green,” per Emmi reps.

The least expensive apartment option currently listed is a 466-square-foot studio on the 11th floor, near the pool, which is renting for $1,855 monthly.

The priciest options, naturally, are penthouses perched on the top two stories.

Those are renting in the $5,000 per month range and above, with the most expensive of the lot being a 31st-story, south-facing penthouse asking $7,635 monthly for three bedrooms and two bathrooms in 1,611 square feet. Two months of free rents is being offered as an incentive. 

Levels two to nine are dedicated to parking, and the 10th story is where amenities are situated.

Construction on the 326-unit high-rise began in May 2022, and the Emmi building has since climbed from a relatively small, .54-acre site at the southeast corner of Spring Street’s intersection with 18th Street. It replaces a vacant one-story building that had most recently housed The John Marshall Law School’s Blackburn Conference Center. 

Amenities around the building will include a 10th-floor pool deck and outdoor lounge with fire pits, coworking spaces, indoor lounge areas that aim for a hospitality feel, plus a large fitness center, meditation room, and yoga facility.  

Atlanta-based firms RJTR architecture and interior-designers Square Feet Studio have joined general contractor Brasfield & Gorrie in delivering the project, which topped out in October.

According to JPX officials, the building’s name was inspired by architectural elements of the façade that resemble the letters “E”, “M”, and “I”—a tactic that echoes the company’s Lilli project’s branding farther south in Midtown.   

The development team has said momentum for “Midtown’s northern arts district” is strong given SCAD’s recent expansions, Colony Square’s revival, mixed-use Midtown Union’s completion in 2022, and employment wins such as Microsoft’s expansion at nearby Atlantic Station.

In the gallery above, find a thorough preview of what Emmi stands to bring to the northern blocks of Midtown.  

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