The groundswell of new residential investment along the Westside’s Huff Road shows few signs of slowing down near a forthcoming leg of the Atlanta BeltLine.

Developers with Atlanta-based Braden Fellman Group tell Urbanize Atlanta today they’ve filed for a Special Administrative Permit to bring a boutique multifamily project to an empty parcel just north of the growing Goat Farm Arts Center complex.

The lot at 864 Huff Road covers just .8 acres. It’s situated immediately east of the building that houses Westside Modern, a midcentury modern furniture store, which will remain, according to Braden Fellman’s plans.

How the project would relate to an existing retail building (bottom right) and a bend in Huff Road. Braden Fellman Group; designs, Choate + Hertlein Architects

As designed by Choate + Hertlein Architects, the building would rise five stories, offering a mix of studios and one-bedroom units, but nothing larger.

At street level, near a bend in Huff Road, plans call for a lobby and amenity space, with public plazas off the street.

According to Braden Fellman officials, amenities for residents will include common area spaces on each floor, a fitness center, a multipurpose lounge, and the communal lobby.

The plan calls for introducing “a boutique living experience nestled within a stone's throw of the vibrant Westside Provisions District and the forthcoming extension of the Westside BeltLine,” Braden Fellman’s Anna Freeman wrote via email.

“Understanding challenges in the area, such as traffic,” the statement continues, “we’re committed to continued collaboration with the community to ensure the property's development aligns seamlessly with local goals to further enhance this growing neighborhood.”

The 864 Huff Road location between a city water reservoir and the growing Goat Farm complex (at bottom). Google Maps

Looking west along Huff Road at the site in question. Google Maps

We’ve submitted follow-up inquires with Braden Fellman officials and will update this story when more details are available.

The timeline for construction, according to project leaders, has not been determined.

[UPDATE: 11:35 a.m., Feb. 12: Project officials send word that designs call for 150 rental units with 20 percent of them reserved at rates of 80 percent AMI to comply with BeltLine Overlay District requirements. Plans also call for 125 parking spaces in the community. “We purchased the property [in] June 2022 and will wait to see how the market unfolds over the next few quarters to break ground,” a project rep adds.]


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