A sizable apartment proposal is in the works that could continue major investments along an important east-west corridor on Atlanta’s Westside.

Multifamily project Növu West is being put together by developers Alexander Goshen and Cornerstone Strategic Partners for vacant parcels at 2481 and 2489 Donald Lee Hollowell Parkway, where empty commercial buildings were demolished about six years ago.

The Center Hill site is roughly two miles from Westside Park, Atlanta’s largest greenspace, and a bit closer to the 90-acre property where Microsoft plans to eventually build a tech campus adjacent to MARTA’s Bankhead station.

According to the development team, the eight-story building will see 125 apartments for a variety of incomes. Amenities are described as luxury-grade, with bocce, a grilling area, a swimming pool, a fitness center, and “comfortable computer and community rooms” in the mix.

The Növu West site is about three and ½ miles west of what’s generally considered West Midtown. But the project’s promotional website contains multiple references to the district, calling it “a mecca for young professionals looking for an eclectic and lively area to live [… with] shops, [dinner], music venues, and more.”

An updated rendering for Növu West's Donald Lee Hollowell Road frontage provided by architects. Courtesy of ASD l SKY

According to paperwork filed with the City of Atlanta for land development permits in January, the properties in question span 1.65 acres collectively. The application is listed as pending with the city, and no permits have been issued.

The parcels in question last sold for about $63,000 in 2019, according to Fulton County property records.

Looking east toward Midtown, the property in question is shown at left in early 2023. Google Maps

Other proposals of note along Donald Lee Hollowell Parkway include a massive project by the Star Metals District developer calling for 1,600 residences alongside the BeltLine’s Westside Trail. Just west of there, an adaptive-reuse venture is in the works to transform the former Grove Theatre building into a mixed-use hub of art and activity.

Elsewhere on the Westside, the Alexander Goshen firm was recently part of a team that renovated blighted apartments in Hunter Hills into a project called 12Hundred Studios. Those micro units rented from $1,012 monthly, fully furnished, when they debuted in 2022.

We’ve submitted an inquiry with the Növu West development team for information on a construction timeline and other details. This story will be updated with any additional info that comes.

The Növu West proposal’s site at 2481-2489 Donald Lee Hollowell Parkway in the Center Hill neighborhood. Google Maps

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