Two years ago, a pioneering residential tower in West Midtown brought in a fresh sales team in hopes of moving condos priced between the $300,000s and well north of $1 million. A year ago, the building flipped its remaining units to rentable apartments.  

Now, tactics have switched to dangling a summer’s worth of free rent.  

Nearly four years after it finished construction, the long quest to fill the Seven88 West Midtown tower—once marketed as “a perfectly placed glass sculpture” where booming West Midtown meets English Avenue—continues.  

A large banner declaring “CONDOS FOR LEASE” points toward Midtown from the West Marietta Street building’s highest floors. Throughout July, the property is offering three months of free rent on all two-bedroom apartments, and two months of rent-free living on all other floorplans.  

Seven88 West Midtown's context in the formerly industrial railroad district. Google Maps

Leasing signage at the Seven88 building pointed toward Midtown and the intersection of West Marietta Street and Brady Avenue. Josh Green/Urbanize Atlanta

Lording over active railroad tracks, the 22-story, glass-encased structure was never a sure bet in the low-rise, former warehouse district a few blocks west of the Howell Mill Road corridor.

It brought 279 well-appointed condos to the area (and upper-floor units with some of Atlanta’s best views). But just 129 of those had sold as of late summer 2022, back when the new sales team was hired and Microsoft’s fabled Westside campus was a draw. (The entry point at that time: high $300,000s for studios with about 700 square feet). The property switched to rentals a year later.

As condos, Seven88’s sales had opened in November 2020, and early homebuyers included downsizing locals, investors, and buyers relocating from coastal markets such as New York, Washington D.C., and Los Angeles, reps told Urbanize Atlanta at the time. 

So what’s it cost to rent these condo-grade apartments now?

For two-bedroom, two-bathroom options in 1,129 square feet, Seven88 rents start at $2,848 per month right now.  

On the flipside, the priciest options are going for $5,986 monthly. That gets three bedrooms and three bathrooms in 1,930 square feet.  

Designed by Atlanta architecture firm Goode Van Slyke, the building also includes several retail spaces along West Marietta Street. One of those was claimed in late 2022 by Omakase Table, a 14-seat, chef’s-counter concept by noted chef Leonard Yu, which serves 20-course meals for $245 per person.  

The 22-story building's retail spaces and balconies over West Marietta Street today. Josh Green/Urbanize Atlanta

The building's indoor and outdoor amenities, as seen in 2022. Photography courtesy of Engel & Völkers Atlanta

Other selling points include 24/7 concierge services, a lobby with a coffee and refreshments bar, a saltwater pool and spa (separate from the dog spa), and a large hangout zone with billiards, a lounge, and clubroom with demonstration kitchen.  

The location, as marketers have pointed out, is close to Georgia Tech’s campus and the buzzy Interlock area. In the other direction, the tower overlooks the Westside BeltLine Connector trail, which links to the BeltLine loop and is expected to be a direct path into Westside Park in coming years. 

When the project was proposed back in 2018, it raised eyebrows for its location in the gritty, postindustrial railroad district best known for the Puritan Mill and King Plow complexes. The developer, McKinley Homes, had a portfolio full of cul-de-sac builds in places like Jonesboro, Dacula, and Gainesville—but nothing like Seven88 West Midtown.

Have a closer look in the gallery above.  

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