Infill townhome project slashes prices in hopes of selling out

A townhome project that claimed a long-vacant corner near East Atlanta Village is dangling significant carrots in hopes of shuffling its first phase into the “sold out” category. 

A year ago, veteran Atlanta homebuilder Monte Hewett reported “impressive” and “strong” sales at The Harman, a boutique townhome community where nearly half the units had sold during construction. Back then, prices started at $559,000. 

This week the same company announced The Harman townhomes are being discounted up to $54,000 in an attempt to close out phase one. (Still, don't expected 2014 or even 2019 pricing over here.) 

That means one residence, No. 13, is now priced in the high $400,000s, if barely, at $495,000.

Another option, No. 4, is being offered fully furnished and professionally decorated—a rarity among new Atlanta townhomes, we must say—for $625,000.  

On some homes a $15,000 buyer credit is also being offered, which can be applied to upgrades, rate buy-downs, HOA dues, or closing costs, according to project reps.

Listings at The Harman offer between 1,500 and 1,600 square feet in three or four-story layouts, each with three bedrooms. 

Floorplans include either three or two and ½ bathrooms, with rooftop terraces at the top level (some with skyline views) and two-car, rear-entry garages below.  

Construction on The Harman’s first phase started in summer 2022, and its sales push kicked off more than two years ago. It will feature 22 townhomes when finished, but the flank along Moreland Avenue has yet to be built. 

Nine homes have sold to date, per Monte Hewett. 

In-home perks at The Harman today include quartz countertops, hardwood floors, and JennAir appliances described as top-flight. 

Beyond EAV, walkable plusses in the area include Glenwood Park, the Beltline’s Southside Trail corridor, and across the street, Little Azio Pizza and Pasta, Spoon Eastside, and (dangerously) Morelli’s Gourmet Ice Cream.

By the builder’s count, the area is home to more than 20 bars and coffee shops, 100 public art installations, more than l0 “shopping destinations,” plus numerous live music venues, trails, and parks. 

Monte Hewett has built more than 35 neighborhoods in Atlanta and places such as Halcyon since its founding in the early 2000s. Beyond The Harman, recent projects include Alpharetta condos Findley Row and the townhome component at West Midtown’s The Interlock district. 

Alongside empty land, the .9-acre Ormewood Park site in question was the former home of Jiffy Grocery, which gained local notoriety after it’d been closed for several years and the “J” fell off its main signage, rendering it “Iffy Grocery.” 

The grocer’s former building was demolished in 2021. Have a closer look at its replacement in the gallery above. 

...

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Ormewood Park news, discussion (Urbanize Atlanta)