A townhome project on a long-vacant intown corner where Ormewood Park meets East Atlanta is coming into clearer focus.

Luxury brokerage Engel & Völkers Atlanta recently announced a 22-unit project that’s been years in the making at 1160 Ormewood Avenue will be called The Harman, offering what’s described as a combo of urban convenience and quaintness.

Alongside empty land, the site was the former home of Jiffy Grocery, which gained notoriety after it’d been closed for several years and the “J” fell off its main signage, rendering it “Iffy Grocery.” The grocer’s former building was demolished in 2021.

The lone available rendering for The Harman's first phase of townhomes, according to project reps. Courtesy of Monte Hewett

According to planning documents filed with the city two years ago, an LLC called 1160 Ormewood Ave. first planned to build 22 townhomes on site as three-bedroom units. Property records indicate the .9-acre site sold again for $1.35 million in early 2022.

Monte Hewett Homes began construction in earnest last summer on the 22 for-sale townhomes where Moreland Avenue meets Ormewood Avenue, about four blocks south of East Atlanta Village.

The Harman is now offering three townhome styles—dubbed “Ormewood,” “Glenwood,” and “Edgewood”—with sizes ranging from 1,565 to 1,613 square feet.

Prices range from $580,000 to $620,000 for options currently listed. That buys three bedrooms and two and ½ bathrooms in 1,565 square feet.

Site plan and availability for the 22-unit project. Monte Hewett

Construction progress on The Harman's initial phase in April. Josh Green/Urbanize Atlanta

According to building permits, the units will all stand three stories with two-car garages and rear decks.  

The Harman’s homes all come with Smartlocks, quartz bathroom and kitchen countertops, and Whirlpool kitchen appliances, according to Engel & Völkers reps.

The Ormewood Park project adds to more than 30 communities Monte Hewett has built across Atlanta since its founding two decades ago. With The Harman, the company’s CEO and founder Monte Hewett said, “Doing justice to the [surrounding] streetscapes… by cultivating this sense of community that feels organically woven into the neighboring streets was key,” according to a prepared statement. “We feel every bit of this carefully curated collection of homes," Hewett continued, "does exactly that."

The 1160 Ormewood Avenue site's location south of Interstate 20 and EAV. Google Maps

The grocery's "IFFY" signage after the building had shuttered. It'd been closed about seven years before its demolition in 2021. Google Maps

It’s not the first time developers have envisioned more active uses for a property surrounded by commercial and residential nodes on each corner of the intersection.

In 2017, developers Third & Urban announced plans at the site for a “micro” mixed-use node called The Elway, which was expected to deliver in 2018 but never broke ground.

The townhome project neighbors the modern-style, six-townhome project by the Xmetrical firm called The Ormewood, located just to the north. And across Moreland Avenue, the 1960s Seville shopping center underwent a renovation in 2020 and sold the following year for $2.5 million, fully leased with tenants that include Japanese restaurant Ok Yaki.


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