Townhomes from $330Ks bound for former Atlanta strip mall site

The next phase of site redevelopment is coming into clearer focus where a sprawling southeast Atlanta shopping center operated for decades.

A new for-sale townhome project called Array is dangling relatively low prices (by today’s intown standards, at least) and promising quick access to numerous ITP draws, including the Beltline’s forthcoming Southside Trail sections.

Current prices start in the $330,000s at Array, which marks another intown venture from Peachtree Corners-based McKinley Homes, the developer behind the Seven88 West Midtown tower.

Situated south of East Atlanta Village, the 32-acre site was formerly home to a 1960s-era, suburban-style shopping center called Moreland Plaza, which was bulldozed three years ago. Empire Communities and Trammell Crow Residential have delivered another section of the project, a multifamily rental component called Allora Eastland off Moreland Avenue.

The Moreland Plaza site in question in 2021. Josh Green/Urbanize Atlanta

Current site plan for the Array project off Moreland Avenue. McKinley Homes

Developers have said the overall project, Moreland & Custer, calls for nearly 700 housing units total, 14 freestanding buildings, a network of connected greenspaces, a corner building for retail, and a creek-side park.

The Array townhomes will be situated along a northern section of the site. Inquiries to McKinley Homes sales reps regarding construction timelines and other details weren’t returned this week.

According to McKinley Homes marketing materials, the least expensive option currently offered is called the Harmony plan, listed at $339,660.

That buys two bedrooms and two bathrooms in 866 square feet, spread across two stories, plus a one-car garage.

Range of two-story facades being offered as the Harmony floorplan option.McKinley Homes

Example of the smallest floorplan currently for sale. McKinley Homes

On the flipside, the largest and priciest offering, the Cadence floorplan, is asking $403,887.

That’ll get a three-story option with three bedrooms and two and ½ bathrooms in 1,382 square feet, with a two-car garage.

Facades for the Cadence floorplan, currently the largest for sale. McKinley Homes

HOA fees for all units are listed at $160 monthly, and amenities in the works include a “beautifully designed” pool with a cabana and dedicated gathering area, per the homebuilder.

“These homes are ideal for professionals, growing families, and anyone looking to enjoy the convenience of urban living,” reads the spiel. “Each home provides the perfect blend of comfort and sophistication—whether you’re entertaining friends or relaxing after a day in the city.”

Recent aerial over the Array site, with the Allora Eastland project shown at bottom and downtown, Midtown, and Buckhead skylines at top. LaRuche Photo, via McKinley Homes/GAMLS