An alien concept not so long ago, the trend of price reductions with newly built ITP homes has made its way to northwest Atlanta after recently emerging in Bankhead.

The second phase of a new Riverside duplex community has been taking shape for the past year northwest of Midtown. It's marketing access to Buckhead schools at a fraction of Buckhead home prices, in addition to other perks in a section of Atlanta that's been called less crowded (or underdeveloped, depending on the eye of the beholder) than most of the city. 

The infill project, Hollywood and Main, is replacing a vacant lot just east of Interstate 285 and south of Bolton Road. Its first phase of 25 townhomes was finished in 2019 and has long been sold out.

The 45-unit second phase—Hollywood and Main II—has been closing deals since early this year.

But smaller options that cost around $490,000 last year are now priced tens of thousands of dollars less for similar square footages and features.  

A more detailed look at duplex facades in Riverside. WePartner Realty/Hollywood and Main

Hollywood and Main II listings in recent weeks have been posted at $453,000 and $456,000. That price buys three bedrooms and three and ½ bathrooms above a two-car garage. (Both options are smaller than homes starting in the high $400,000s last year, but not by much.)            

Overall, home sizes at Hollywood and Main are expected to range from 1,634 to just under 2,000 square feet.

An updated Holly and Main II site plan included with recent listings. WePartner Realty/Hollywood and Main

Sample three-bedroom plan now listed at $456,000. WePartner Realty/Hollywood and Main

The options released so far do remain the lowest prices in a wave of new townhomes and duplexes around Riverside’s walkable central area, and $6,000 in closing incentives is also being offered. But the chief draw to the area—for families, at least—could be districting that allows kids to attend highly rated Buckhead schools, such as Bolton Academy and North Atlanta High School.

There’s also this, as recent listings point out: “Every SINGLE UNIT… offered is an end unit!” at this “rare find intown duplex community.”  

We’ve asked the WePartner Realty sales team for Hollywood and Main II construction updates and will update this story with any additional info that comes.

Location of new-construction townhomes on Ocean Walk Drive in Riverside. Google Maps

Elsewhere in Riverside, the City of Atlanta purchased 9 acres last year to create Lower Paul Park, planned as the city’s first greenspace to have direct access to the Chattahoochee River.

And just north of the Hollywood and Main site, developer Brock Built continues to list options at a Riverside townhome project called Riverline, now priced from the high $520,000s (following a $10,000 price reduction last month). That community will ultimately have 52 townhomes and features that include onsite pocket parks.


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• City of Atlanta buys land for first park with Chattahoochee access (Urbanize Atlanta)