Designs could be finalized in a matter of months for a two-pronged project that would reshape blocks in Reynoldstown adjacent to a popular Atlanta Beltline stretch. 

That’s the word this week from The Allen Morris Company, the Florida-based developer of the Star Metals District in West Midtown that’s aiming to branch into Atlanta’s eastside real estate hot zone in a high-profile way. 

Allen Morris is partnering with John and Luke Morrison of Morrison Properties and Nathan Metzger and Don Brown of Metzger & Co., both metro Atlanta-based companies, to develop 205 Holtzclaw St. and 930 Mauldin St. into a multifamily project with retail components along the Southeast Trail (formerly Eastside Trail), just north of Memorial Drive.

The development team has been working on designs with architecture firm Perkins & Will, which helped draw up sections of the Beltline itself. Tentative drawings and site plans were brought before the Reynoldstown Civic Improvement League last week that, according to neighborhood sources, were generally well-received. 

Tentative design concepts for how the 205 Holtzclaw St. project could meet the Southeast Trail (formerly Eastside Trail), as presented to a Reynoldstown neighborhood committee last week. Allen Morris Company/ Perkins & Will; rendering submitted courtesy @HowEPhil

Looking north, the 205 Holtzclaw section of the properties in question, with the Beltline at left and the growing Stein Steel community at top. Google Maps

According to Allen Morris reps, RCIL’s input will help refine concepts for the southernmost section of the site (205 Holtzclaw St.), with a goal of keeping it in line with the scale of a previously entitled building on the northern block (930 Mauldin St.) 

Three design options are on the table. Neighborhood input will determine the scope, density, and other details as the process moves forward, in hopes of scoring a vote of neighborhood support soon, according to Allen Morris officials. 

The development team expects to finalize designs and start seeking entitlements with the City of Atlanta in coming months. The outlook for construction calls for breaking ground in either late 2026 or early 2027, with completion forecasted about 22 months after that. 

Project officials tell Urbanize Atlanta plans tentatively call for about 350 units overall. Given the project’s Beltline proximity, Inclusionary Zoning requirements will apply, but it hasn’t been determined if that will mean 15 percent of units will be capped at 80 percent of the area median income, or 10 percent of housing options at 60 percent AMI, per reps. 

Allen Morris Company/ Perkins & Will; rendering submitted courtesy @HowEPhil

Allen Morris Company/ Perkins & Will; rendering submitted courtesy @HowEPhil

Morrison Properties owns the southernmost parcel. Today that houses an empty lot and low-rise, warehouse-style buildings formerly home to the DooGallery. 

Other visuals show what appears to be the same Z-shaped designs in place for the more northern block, 930 Mauldin St., that initially started coming to light in 2022. 

Metzger & Co.’s development plans for the Mauldin Street property have been proposed, off and on, for more than 17 years, long before Beltline hysteria swept over the historic eastside neighborhood.

Elsewhere in Atlanta, Allen Morris, a national developer, is also actively planning the final phases of its growing Star Metals District, following the recent debut of the upscale Stella at Star Metals tower. 

About two miles west of there, the company is putting together a massive Bankhead project along the Beltline’s Westside Trail that would also claim underused, formerly industrial properties. Elsewhere in Atlanta, Allen Morris opened the Bryn House project in North Druid Hills in 2023.

Find tentative designs presented this month in Reynoldstown in the gallery above. A closer look at plans for the 930 Mauldin St. site is right over here. 

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