Remember how Atlanta’s skyline glowed red for the Braves’ triumphant World Series run last year and the Falcons’ less-glorious Super Bowl stumble in 2017?

The Southeast’s largest Pride festival is pulling for that to happen again—only with a rainbow of sky-high LED lights this time.

With Atlanta Pride around the corner, an initiative called “Beaming With Pride” is underway to make ATL’s distinctive skyline light up with colors representative of the rainbow flag.

Since its founding in 1970, Atlanta Pride had grown to one of the country’s largest and oldest LGBTQ+ celebrations, routinely attracting north of 300,000 revelers. But the COVID-19 pandemic has put the kibosh on all in-person Pride celebrations since 2019.

Upon announcing the 2022 in-person event in February, Pride organizers said this year’s incarnation will be “going all in” to “make up for lost time.” It’ll be held October 7 to 9.

“This weekend-long celebration attracts hundreds of thousands of people to our beautiful city, and we want to welcome them!” reads a Beaming With Pride flyer that’s circulating in Atlanta real estate circles this week. “What better way to do that than to light up our city in colors of the rainbow flag?”


More specifically, as broker Patrick Busko, president of Busko Real Estate Services, put it in an email, organizers are “asking building owners with LED lights to light up in rainbow colors for the weekend.”

Per tradition, this year’s Pride will be held throughout Midtown and in Piedmont Park. The famed Pride parade steps off at noon on Sunday, October 9 at Atlanta Civic Center and continues up Peachtree Street, with 100,000 expected to attend.

Twenty other events and marches are planned across two days.

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