Ponce City Market’s phase-two growth spurt has reached its maximum height, continuing a trend of vertical growth near the BeltLine corridor on Atlanta’s eastside.

The latest component to reach topped-out status is a 21-story, hospitality-living concept that will aim to blur the line between short-term rentals and new apartments, with the flexibility of hotel stays.

Developer Jamestown began building on PCM and the BeltLine’s popularity in early 2022, breaking ground on the property’s first new ground-up tower, Signal House, an active-adult building that’s now leasing (with rents up to $7,000 monthly) over the Eastside Trail. That building also stands 21 stories, bookending PCM’s century-old former distribution center with new high-rise construction.

As anyone shopping at Midtown Place’s Whole Foods or traveling Ponce de Leon Avenue can see, the new flex-stay tower punctuates the landmark Old Fourth Ward property at its western boundary.

Ponce City Market's growth has changed skyline views from Midtown Place Shopping Center's immense asphalt lots. Josh Green/Urbanize Atlanta

Standing at the corner of Glen Iris Drive and Glen Iris Way, the project will include 405 residential units and 12,000 square feet of retail with 21-foot ceilings. Catering to “the global nomad,” all units will come fully furnished, and stays will range from single nights to one-year leases, officials have said.  

Next to the flex-stay building, the four-story, timber-built 619 Ponce project is also round into shape as a bright spot in metro Atlanta’s otherwise bleak office vacancy landscape. This year Jamestown has signed payroll tech firm Sage Software as the anchor tenant at 619 Ponce, a deal constituting 57,000 square feet.

Meanwhile, Pottery Barn has leased the majority of 619 Ponce retail space (18,000 square feet) at the ground level below offices. That space that will include a design studio and patio for showcasing outdoor furniture.

A centralized look at the new flex-living tower portion of Ponce City Market's phase-two growth spurt near the main building's entrances. Josh Green/Urbanize Atlanta

As of this week, a tower crane still stood over both new buildings on PCM’s western flank. At last check, Jamestown officials said both projects are on track to deliver sometime in 2024.

Head up to the gallery for a look—from virtually all sides—at how PCM’s second 21-story building has left its mark on the neighborhood already.


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