Remember the quaint old days of 2014? When a flashy new live-work-play project called Ponce City Market was about to open—with astonishingly high rents, at the time, of $3,995 per month for three-bedroom apartments with floorplans as large as many intown houses?

To that, Ponce City Market’s first ground-up new high-rise is saying, basically, “Hold my beer.”

The 21-story Signal House project—the first new tower in PCM’s phase-two growth spurt—has posted apartment options with rents starting at north of $7,000 monthly.

More specifically, the corner units in question have three bedrooms and two and ½ bathrooms in 1,458 square feet, which aren’t the roomiest options in the building.

But you know what they say about real estate and location.  

The 1,458-square-foot floorplan in question, which rents from $7,050 and up. Jamestown/Signal House

As shown during earlier phases of construction, the priciest Signal House apartments to date occupy this column of the building. Google Maps

The $7,050/monthly (and up) floorplans are situated at the southwest corner of the building, overlooking Historic Fourth Ward Park—and Midtown and downtown beyond that. As opposed to units directly over the BeltLine, the views are unimpeded. As you’d expect for the price.

On the smaller end of things, apartments with one bedroom and one bathroom in 664 square feet now start at $2,935. (That’s about $300 more than June, when Signal House pre-leasing was announced.)  

Lording over the BeltLine’s popular Eastside Trail, Signal House’s 162 units are said to offer “frictionless living” for today’s analog generation. Each tech-savvy residence, scheduled to open this fall, is being reserved for renters age 55 and over. Everything from plant watering, massages, food delivery, group fitness classes, dry cleaning, and housekeeping will be available at the touch of a button, via a property smartphone app, according to project leaders.

New marketing photos show interiors of larger Signal House units. Jamestown/Signal House

Jamestown/Signal House

As for amenities, plans call for an eighth-floor pool with an outdoor shower and “shaded grotto lounge,” indoor and outdoor fitness spaces, wellness rooms, a pet spa, a clubhouse, and a dining room with a commercial kitchen and outdoor seating. A rooftop terrace with grills and garden plots is also in the works.

Officials have said 16 Signal House apartments will be set aside for residents making 60 percent of the area median income, or roughly $52,000 for a family of four, as BeltLine inclusionary zoning rules dictate. Another eight would rent for 120 percent of AMI.

Signal House's 21-story Eastside Trail facade, with retail at the base. Courtesy of Jamestown

Jamestown/Signal House

At its base, Signal House will include 3,300 square feet of retail along the BeltLine, near the covered Shed events and hangout space. The building’s north face now features a minimalistic, 15-story mural painted by a team of Atlanta artists that included Matt Evans, Austin Blue, and Danielle Brutto.

As big as top-end Signal House rents may seem, they still pale in comparison to the current Big Kahunas of Old Fourth Ward rentals: The Indie building’s new penthouses, which are asking up to an eye-popping $15,600 per month.


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