At cusp of Piedmont Park, yet another development concept emerges

Perhaps, in the case of this Midtown corner, the third time will indeed be a charm?

Across the street from a main Piedmont Park entrance, an assemblage of properties has recently come to market at 1084 Piedmont Ave. where two earlier redevelopment concepts with food-and-beverage components did not come to fruition in the growing neighborhood.

It’s a rare case of property along the western flank of Atlanta’s signature park that isn’t already activated with retail or fully built out with residential uses.

Situated at the northwest corner of Piedmont Avenue and 12th Street, across the street from a Shake Shack and Willy’s Mexicana Grill, the property continues to be marketed as 12th & Everything.

According to its new JLL listing, the property's sale would include two commercial buildings: a 2,400-square-foot brick structure that dates back to around 1930, and a corner building from 1948 with 1,372 square feet.

The latter building is where Skate Escape—the oldest roller skate and skateboard shop in Atlanta—had operated since 1979 but shuttered a couple of years ago as its owners retired.

Back in 2022, DAS BBQ unveiled designs for converting the corner building to its third Atlanta location, complete with a rooftop hangout, but those plans fizzled.

More recently, an adaptive-reuse, retro-style makeover that would have turned the building into Old Sol Coffee came before Midtown Alliance in August. But according to JLL’s listing, that concept is also off the table, though previous plans drafted by the seller could be included with a sale, per JLL.

An asking price for the .31-acre property isn’t listed. We’ve reached out to JLL brokers for that information and other details regarding the previous coffee shop concept, and we’ll update this story should any additional intel come.

The property’s current zoning—Special Public Interest District 17, Piedmont North Subarea—would allow for a mix of both commercial and residential uses, whether it be adaptive-reuse “thoughtful renovations” or starting from a blank slate to build a boutique luxury community, per JLL.

That could entail a “very high end” townhome or condo project of up to 20,000 square feet at the park’s “front gate,” per the sellers.

Zoning would otherwise allow for up to 5,000 square feet of restaurant and retail space.

Swing up to the gallery for a quick, closer look at the latest pitch for this high-profile Midtown corner.

...

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Midtown news, discussion (Urbanize Atlanta)