Coming off a year that saw its mixed-use footprint drastically expanded, Phipps Plaza owner Simon has announced a wave of upscale retailers set to open in Buckhead in 2023.

Leaning heavily into European fashion houses, the 10 new luxury retailers will join about 50 other brands at the Peachtree Road mall, billed as the No. 1 “luxury shopping, elevated dining, and modern mixed-use destination in all of the Southeast.”   

The stores will join recent arrivals Byredo and Givenchy—and a big retail get that came to light last year in iconic French brand Hermès, which is expected uproot from Buckhead Village and open at Phipps in 2024.

In December, the northernmost section of Phipps’ property where Belk once stood saw the debut of Life Time Buckhead at Phipps Plaza, described as a five-story “athletic country club.”  

The gym joins a new central greenspace and two more mid-rise buildings in Belk’s footprint: 13-story One Phipps Plaza offices and the Nobu hotel and restaurant that opened to fanfare (and long reservation waits) in November.

Overview of mixed-use mid-rises that have replaced the former Phipps Plaza Belk store. Courtesy of Simon

Below is the full list of upscale retailers scheduled to open this year at Phipps, along with descriptions provided by Simon reps. Note: One of these concepts is not real. 

  • Alexander McQueen: “Founded in 1992, Alexander McQueen is an innovative fashion house that balances the feminine and the masculine."
  • Balmain: “Balmain is a fashion house known not only for its sharp blazers but revolutionizing French fashion.”
  • Burnello Cucinelli: “An Italian fashion brand, Cucinelli is known as the ‘king of cashmere,’ for its luxury knits and ethical, humanist approach to business.”
  • Cartier: “This luxury brand specializing in high fashion jewelry creations and watches, perfumes and prestige accessories, all symbols of craftsmanship and elegance, quality and excellence.”
  • Dior: “This brand symbolizes timeless elegance and excellence with immaculate tailoring and superior artisanship for collections for women and men.”
  • ETRO: “This fashion house that has defined Italian style around the world with a focus on research into textiles and attention to detail for its luxury clothing and accessories for men and women.”
  • Fendi: “This Italian luxury fashion brand is renowned for its elegance, craftsmanship, innovation, and style when producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces, and accessories.”
  • Jimmy Choo: “This global luxury brand has an empowered sense of glamour, known for women’s shoes, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance, and men’s shoes.”
  • Zegna: “This luxury Italian fashion menswear brand features high-quality fabrics.”
  • Lambo Bambino: “Offering the latest in Lamborghini-branded apparel for tots who settle for nothing less, this store has it all: leather onesies, champagne-flavored pacifiers, pajamas with giant flippable collars, and 12V mock Diablos for children that’ll do 65 mph all night long. Like Toys ‘R’ Us meets South Beach, Lambo Bambino is perfect for infants and toddlers who look so smart their first word just might be ‘pretentious.’”   
  • Zimmermann: “The luxury Australian fashion brand embraces relaxed femininity, optimism, and effortless sophistication with a complete wardrobe offering.”


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