One of Midtown’s taller residential projects in recent memory is set to officially reach its ultimate height this week.

After breaking ground a year and ½ ago between West Peachtree and Spring streets, Toll Brothers Apartment Living, the rental subsidiary of luxury homebuilder Toll Brothers, and development partners PGIM Real Estate have scheduled a topping-out ceremony Friday for the 36-story portion of Momentum Midtown.

First pitched in 2019, the project is bringing 70 total stories of new construction to a Midtown hot zone for high-rise residential construction right now.  

The taller, 36-story portion facing West Peachtree Street will include 376 luxury rentals ranging from studios to three-bedroom options—and what Toll Brothers reps call a unique swimming pool amenity with a lounge and cabanas on the roof.

As seen in recent days, Momentum Midtown's south facades toward downtown (at right), with Portman Residential's recently topped-out Sora apartment tower at left. Twitter/@TGcack

The .98-acre site was previously home to a huge transmission tower and other facilities that helped Ted Turner launch legendary network WTBS from Midtown. 

Other aspects of the building topping out this week include a “luxurious club room,” a dog park, coworking space, a pet spa, theater, a game room both indoors and out, beer and wine taps, and a 435-space parking garage.

Toll Brothers officials say Friday’s ceremony will also celebrate more than 700 workers who’ve been employed to build the project.

A slightly shorter building with 34 stories will face west, toward the downtown Connector. The overall project will bring 600 apartments total (640 beds) plus 4,900 square feet of retail and 615 parking spaces to serve both buildings, officials have said. It’s scheduled to deliver in spring 2024, according to Midtown Alliance.

The project's Spring Street frontage, with the shorter 34-story portion facing the Connector. Toll Brothers; designs, Brock Hudgins Architects

Toll Brothers acquired the property—about 1.5 acres total—from Comcast Communications for $21 million, per property records. The developer’s initial plans had called for two residential buildings standing 27 and 22 stories, but floors were later added.

The apartments will join an influx of living options in the western blocks of Midtown near the downtown Connector.

Momentum Midtown stands across the street from where Portman Holdings has topped out a 370-unit apartment tower at the northwest corner of Spring and 10th streets, overlooking the downtown Connector. The Hub Atlanta project remains under construction, but also topped-out, just south of that. Roughly four blocks north on West Peachtree Street, Hanover Company is also moving forward with a 31-story apartment tower that will peer down on MARTA’s Arts Center station.

In the gallery above, find recent images of Momentum Midtown construction progress and glimpses of how the finished project is expected to look and function.


Follow us on social media: 

Twitter / Facebook 

• Midtown news, discussion (Urbanize Atlanta)