Changes are afoot for a high-profile Midtown corner that’s been largely devoid of life for several years.

An upscale restaurant and cigar bar concept is moving forward with plans to create a one-story kitchen attached to a building most recently occupied by nightclubs at 1029 Peachtree Street, constituting the primetime corner of Peachtree and 11th streets.

That concept, Prime on Peachtree, also plans to install bike racks and a new green strip behind existing buildings, in addition to ADA spaces in the sprawling surface lot next door, on a block owned by Dewberry Capital.

Project leaders are scheduled to present plans Tuesday to the Midtown Development Review Committee.

The 1,285-square-foot kitchen addition, to be prefabricated off site, would give Prime more than 7,000 square feet on Peachtree, directly across the street from the Federal Reserve Bank of Atlanta, according to building permit filings. 

The L-shaped building's corner position on the Midtown block owned by Dewberry Capital. Google Maps

According to a Midtown DRC agenda, the addition would be behind the building, fronting 11th Street, attached to the main structure via a covered walkway. A simple utilitarian door would face 11th Street, but otherwise the structure would be without doors or windows.

We’ve reached out to the applicant, Vance Jones of Innovative Design Plans, for more details on the project and its scope. Prime on Peachtree was registered as an LLC in April, records show.

Atlanta restaurant industry veteran Javarius Gay told What Now Atlanta last year Prime will be a combo: Prime Cigar, with an upscale sports bar vibe, and Prime on Peachtree, a modern American cuisine restaurant with an emphasis on oysters, lobsters, and steaks. Gay said in June the new business was expected to open this summer.

The black-painted buildings north of 10th Street were formerly home to Reign Nightclub and Vanquish, which shuttered eight years ago, and more recently multipurpose event space and party hall Ravine.

Street frontages at the 1029 and 1021 Peachtree Street buildings. Google Maps

Prime won’t be the only recent project to move forward on Dewberry’s parking-lot-heavy block.

Just south of the Prime building, the 10th Street Temporary Park recently opened with a dog park component. And next door to that, a long-vacant commercial building is slowing becoming bar-topped Stix Asian Cuisine.

Gay, Prime’s proprietor, is also co-owner of the Stix Concept and The Boiler Seafood in Buckhead.


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