Plans are coming into focus for how three lots in an industrial section of northwest Atlanta could become exponentially denser.

In a joint venture, developers Proxima Residential and Vida Companies closed last week on a 6.68-acre assemblage of three properties in the 2000 block of Marietta Boulevard.

Their vision calls for replacing lots used for bus and truck storage, a café building, and a one-story NAPA Auto Parts store with a range of residential and retail development—in a warehouse district that’s seen an explosion of housing and commercial investment in recent years.

Developers have provided Urbanize Atlanta with renderings that illustrate how the Bolton project could look and function along Marietta Boulevard, across the street from Crest Lawn Memorial Park and around the corner from Mexican restaurant Nuevo Laredo Cantina on Chattahoochee Avenue.

How retail and apartment facades would look along Marietta Boulevard. Courtesy of Proxima Residential/Vida Companies; designs, Geheber Lewis Associates

How the three facets of new development would be arranged on combined parcels in the 2000 block of Marietta Boulevard. Courtesy of Proxima Residential/Vida Companies; designs, Geheber Lewis Associates

Plans call for building 349 class A apartments and 41 rental townhomes. Renderings compiled by Geheber Lewis Associates architects indicate the retail portion would front the boulevard in two standalone buildings, with a public greenspace tucked behind.

Atlanta-based commercial advisory firm Terra Alma has been brought on to lead retail leasing.

A towering billboard on one parcel, which has stood over rows of parked semi-trailer trucks for years, will be removed, officials have said.

Coined “Upper Westside,” the area in question has evolved in recent years from an industrial zone into a brewery and loft-office district with a wave of new housing, located between Atlantic Station and Interstate 285. 

The sales price for the three parcels was $13.05 million, according to the Marcus and Millichap real estate investment firm, the deal's brokers. 

Proxima’s recent intown work includes the Pullman Flats, a boutique condo community overlooking the Pullman Yards mixed-use district in Kirkwood.

Vida Companies, meanwhile, is part of team working to build a village-like mix of commercial and residential structures on a 7-acre Oakland City site about a block from the BeltLine’s Westside Trail.

When the Marietta Boulevard development might break ground isn’t yet know.

Planned internal functionality between townhomes, apartments, and retail. Courtesy of Proxima Residential/Vida Companies; designs, Geheber Lewis Associates

Residential developments within a few blocks of the site include Broadstone Upper Westside, the growing Altus at the Quarter, and a more recent mixed-use project called BRYKS Upper Westside, which is expected to produce nearly 600 more apartments in two buildings.


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