Editor’s note: Much has been written on these pages about recent, mind-boggling growth trends in Alpharetta, whether it be $4-million condos, European-inspired density, or the immense, made-from-scratch “urbanburb” that is Avalon. 

But what’s really driving the appetite to live in what could be Atlanta’s preeminent suburb—and does that show signs of cooling? For a boots-on-the-ground perspective, we turned to two agents with years of experience selling the Alpharetta dream. In the following joint Letter to the Editor, Connie Cunningham, a HomeSmart Realtor, and Mary Connell, a HomeSmart associate broker, lend context and perspective on what stands out today about the metro’s other A-town.  

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Dear Editor, 

Located about 25 miles north of Atlanta, the City of Alpharetta has seen significant growth and development throughout the past decade. Set across approximately 27 square miles, this bustling hub has experienced a recent real estate market boom, making it one of the most sought-after investment destinations in Georgia.

Take, for example, the comparative cost of homes sold from March 2018 to January 2025. 

The average sales price of detached Alpharetta homes in March 2018 was $422,386; in January 2025, it had climbed to $937,917—a more than 50 percent increase over nearly seven years. 

Today, inventory in the city is still tight, with investors flocking to the area and homes selling quickly. 

A central residential green at Avalon today. Courtesy of Toro Development Company

Currently, there are less than 100 townhomes and condos available with prices ranging from $345,000 to $3.5 million, and a little more than 50 detached single-family homes with prices ranging from $570,000 to $7.75 million. 

That showcases just how competitive the market is in Alpharetta. 

High-profile developments in the area, good walkability, and a vibrant business community have contributed to the increased market value. 

Notable developments

While home to modern developments, Alpharetta still maintains a small-town feel. With nearly 700 tech company hubs in the area and excellent education districts, the city has seen a surge in relocations over recent years, driven in part by community features and desirable housing options. 

Developments like Avalon and the downtown Alpharetta City Center, which offer urban-style living and opportunities for resident engagement, number among several popular local attractions.

Avalon, in particular, has greatly contributed to the city's growth. 

The scope of Avalon's 86 acres today. Courtesy of North American Properties

Across its 86 acres, residents and visitors alike can enjoy a walkable, connected community with shopping, dining, and entertainment as well as offices and residential living. It hosts regular events, including Avalon Nights Live!, AvalOM (seasonal outdoor fitness gatherings), and Little Acorns. 

Residents are thrilled to have direct access to live music and interactive family and specialty events, including children’s activities and group fitness opportunities.

Downtown Alpharetta features local shops, cafes and restaurants, as well as community events like farmers markets and the free Wire & Wood Songwriters Festival.

Community and walkability

Alpharetta is also home to more than 25 parks, offering some 775 acres of greenspace. 

A city favorite, the Wills Park Recreation Center, features sports fields with everything from disc golf to pickleball and a state-of-the-art equestrian center. There’s also the 26-mile Big Creek Greenway (nine miles of that being in Alpharetta), complete with miles of pathways for biking, walking, or rollerblading. 

The recently opened Alpha Loop segment—linking downtown Alpharetta, Avalon, Northwinds Summit, and North Point Mall—offers a more urban trail network with scenic views.

Full scope of the planned Alpha Loop and progress as of 2023. Alpha Loop Foundation

Future outlook 

Alpharetta will be even more desirable when the Horizon 2040 plan is executed, focusing on key areas like walkability, sustainability, housing, and activity centers. 

As this subsection of the Georgia market maintains its growth trajectory, it will continue to be a lucrative investment opportunity.

With nods to traditional Tudor design, the 92 Thompson condo project in Alpharetta started at $2.5 million for white-boxed, unfinished spaces. Courtesy of Terminus Design Group

We’ve worked alongside many clients, helping them find homes in Alpharetta that meet their discerning tastes and real estate goals. Whether they’re drawn to the area’s fantastic schools, food scene, or community-wide events, Alpharetta offers something for everyone. 

We’d consider it one of the best locations in the metro Atlanta market—truly somewhere you’d want to live, play, and invest in.

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