Images: Rare, for-sale condos near Ponce City Market finally arrive

More than five years after it was initially proposed, and a full year after it topped out, a rare example of for-sale, intown condo development is ready for its closeup on one of Atlanta’s most well-known commercial corridors.

Mixed-use project The Leon on Ponce has begun a sales push in Old Fourth Ward beneath a butterfly roof (with offices), with a distinctly modern façade that includes oversized, V-shaped steel struts facing east and west.  

The Leon was first marketed in spring 2019 as the replacement for a cleared, .9-acre site that had served as surface parking, situated between Mister Carwash and a new boutique hotel, less than a block west of Ponce City Market.

Delays caused by construction material sourcing have bumped back the opening timeline in more recent years, project officials have said.

Prices at the 74-unit building— developed by Urban Eco Group and designed by S House, both Atlanta-based companies—will range from the $300,000s up to $1.2-million penthouses, though not all of the nine total floorplans are available yet, according to marketing materials.

Aspects of the project that hadn’t been previously disclosed—12 rooftop offices for lease, and more than 2,200 square feet of ground-floor retail where Ark Coffeehaus will operate near the lobby—are detailed on The Leon’s website. It stands five stories above a parking podium.

Current pricing starts at $394,000 for a single bedroom and one bathroom in 629 square feet. That’s a third-floor condo with a 193-square-foot balcony, facing west.

The priciest one-bedroom option (a corner unit with 672 square feet, another 481 exterior square feet, and Midtown views) is asking $544,000.  

The most expensive Leon option currently listed—dubbed the Babe Ruth plan as a nod to the historic baseball stadium replaced by a shopping center across Ponce—is asking $829,000. That buys a two-bedroom, two-bathroom corner unit with Midtown views and 1,080 square (plus 63 square feet outside).

Condo perks are listed as 10-foot ceilings, sleek design, five-inch white oak hardwoods, and balconies big enough for morning yoga.

The Leon lacks a pool, but onsite amenities are listed as a secure parking garage (with more than 30 EV chargers), bike and personal storage space on each floor, a dog run and pet-washing station, multiple coworking spaces, and an in-house cocktail lounge

The Leon joins thousands of apartments developed in the area over the past dozen years but only a handful of condo offerings.

Those include Capital City Real Estate’s 29-unit Flats at the Indie and a Beltline-fronting condo venture a few blocks from The Leon called The Roycraft in Virginia-Highland.

Beyond The Leon condos, investment has poured into this formerly scruffy section of Ponce in recent years, most notably with Ponce City Market’s two-building, phase-two growth spurt, now finished at the corner of Glen Iris Drive. On the property immediately west of the condos, the 111-room Wylie Hotel opened in 2021, reviving a landmark building from the 1920s. And less than two blocks away, on the same side of Ponce, Chick-fil-A bulldozed a gas station and opened a brick-clad, drive-thru restaurant last year at the corner of Boulevard.

Prior to The Leon breaking ground, a “Coming Soon” sign for the project stood at the property for more than two years.

With the exception of a few shipping containers, the site’s last occupant was the controversial Phoenix bar, which the city shut down in 2005. An LLC called 567 Ponce de Leon Partners PL1 scooped up the property in April 2019 for $2.14 million, property records show.

Swing up to the gallery for more context and a thorough look at The Leon today, inside and out.

...

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Old Fourth Ward news, discussion (Urbanize Atlanta)