A boutique condo project that’s been in Atlanta’s development pipeline for more than four years has eclipsed half-sold status prior to being finished, project officials report this week.
Virginia-Highland’s The Roycraft marks the first condominium building to rise directly on the BeltLine’s Eastside Trail corridor since the Great Recession. Believe it or not.
The Capital City Real Estate venture joins a Sim City-like crop of apartments along the BeltLine’s most patronized section. But with all 42 of its units being for sale, The Roycraft remains an anomaly, especially after another project by the same developer—the 13-story Indie in Old Fourth Ward—recently changed course from condos to rentals. (Another boutique condo building, The Leon on Ponce, has topped out in O4W, but it’s located a block off the BeltLine.)
The Roycraft’s marketing team says the building is 60-percent sold, with delivery now pegged for sometime this summer. Earlier estimates forecasted that many condos would be finished last fall.
A new BeltLine entry point installed off Drewery Street at the condo building’s base. John Becker
A look at rooftop decks included with some larger units. The Roycraft, courtesy of Capital City Real Estate; designs by Smith Dalia Architects
Located just up the BeltLine from Ponce City Market, on a lot behind Midtown’s Home Depot, the six-story development broke ground in spring 2021, clearing away a single-story, formerly industrial building with live-work space and some retail on the .4-acre lot. The project’s name nods to Virginia-Highland’s Craftsman-style architecture and the location’s former name, Roy Street.
As for pricing, the cheapest options—539-square-foot studios priced at $329,900—have already been claimed. Ditto for the priciest unit of the bunch: a two-story penthouse with three bedrooms in 1,780 square feet, listed for $1.22 million, according to Roycraft marketing materials.
Prices for remaining units range from the $450,000s to $1.2 million-plus, according to project heads.
Priced at $466,900, unit 408 is one of the least expensive Roycraft options currently listed. That buys one bedroom and one bathroom in 884 square feet. The Roycraft
Views from a west-facing balcony toward Ponce City Market (and Whole Foods). The Roycraft
Listed Roycraft amenities include a pet spa, bike storage, a two-story club lounge, and remote concierge services. Like many boutique buildings, the Roycraft will lack a pool, but the location’s 91 Walk Score could help atone for that, in terms of weekend leisure options. (See a virtual tour of clubroom interiors here.)
In early 2019, Roycraft’s plans caused a kerfuffle with some Va-Hi neighbors who felt the project clashed with the goals of City of Atlanta’s Comprehensive Development Plan, the Beltline’s Subarea 6 masterplan, and the Virginia-Highland Masterplan. The city’s Zoning Review Board, however, sided with Capital City in the end.
Bullish on the BeltLine, the Washington D.C.-based developer has also built the Flats at the Indie condo complex, situated just off the trail in Old Fourth Ward.
Thousands of new apartments and townhomes have popped up along the Eastside Trail, but not since the circa-2008 Grinnell Lofts building in Inman Park have for-sale condos taken shape directly on the multi-use trail.
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