A Switzerland-based coworking giant is now occupying two floors of one of Atlanta’s more recognizable new buildings in a show of confidence that hybrid working is the way of the future.
IWG, billed as the world’s largest provider of flexible workspaces, has opened its first Signature center in Atlanta inside Star Metals Offices, an eye-catching, 14-story tower developed by The Allen Morris Company at 1055 Howell Mill Road.
The Signature at Star Metals concept has leased more than 56,000 square feet across the 8th and 9th floors of the Class A+ Star Metals building, part of the larger (and potentially growing) Star Metals District. It features more than 800 workstations, 196 private offices, and six meeting rooms, along with balcony spaces designed to capture views from Buckhead to downtown.
It marks the company’s fourth Signature concept in the U.S., all opened since the beginning of 2021.
IWG officials described the Star Metals building as a new landmark with “distinctive architecture” and “unparalleled amenities” that befit the company’s mission as “demand for hybrid working soars,” per a recent announcement.
Office spaces at Signature at Star Metals start at $425 per month, per person, while meeting rooms charge $27.40 per hour and up. Concepts called “virtual offices” start at $119 monthly, while anyone interested in regular coworking spaces has to call for pricing, per the business’ website.
IWG reps say Signature centers offer service and attention to detail like you might find in a five-star hotel. Outside of Atlanta, IWG launched the Signature brand in the U.S. over the past year with the openings of Signature Manhattan on Park Avenue in New York City, Signature North Wacker in Chicago, and the Signature Sherry Lane in Dallas.
Around the world, the company’s network of workspaces includes 3,500 locations in more than 120 countries, which workers can tap into using an app. IWG says its on-demand membership sales increased by more than 86 percent in the past year as more businesses have allowed employees to work from anywhere.
Mark Dixon, IWG founder and CEO, called the Signature at Star Metals location an “iconic project” that “provides users with a stunning work environment in a walkable, bustling neighborhood—allowing workers to get the most out of their time in the office and take full advantage of the hybrid model,” according to a prepared statement.
We’ve requested photos of the new coworking spaces and were told by a project rep those are in the works. In the meantime, see imagery that paints a good picture in the gallery above.
• Before/after: The remarkable transformation of Atlanta's Howell Mill corridor (Urbanize Atlanta)