A towering hotel and social club that’s aiming to reimagine what Atlanta’s hospitality experience can be has officially arrived.

Positioned between the BeltLine’s popular Eastside Trail and the greenspace jewel that is Historic Fourth Ward Park, New City Properties’ $150 million, 16-story boutique Forth Atlanta is accepting guests and diners. (The name draws inspiration from a Ralph Waldo Emerson quote: “Go forth into the busy world and love it.”)

Considered the centerpiece of New City’s new four-tower, mixed-use district, Forth features 196 luxury hotel rooms and 39 apartment-style offerings with hotel services designed for longer stays, continuing a flex-stay trend seen around Midtown and at nearby Ponce City Market’s second phase.

Four food-and-beverage concepts are expected to be up and running at the property soon, alongside a leafy outdoor pool zone, ballroom, and members-only social club that project leaders say is unlike anything else in Atlanta.

Open now are Elektra, a fourth-floor, Mediterranean-influenced restaurant space beside the pool helmed by Atlanta chef Jonathan McDowell, and a cozy lounge off the lobby called Bar Premio. The latter operates as a café at day and shifts to a wine bar later, with small plates such as charcuterie and affogato.

In terms of lodging, nightly prices at Forth start at $254 in coming weeks. That gets a night in a king room (260 square feet, one bed).

Forth's 2,300-square-foot outdoor pool deck has lounge seating and cabanas for both club members and hotel guests.ForthAtlanta.com

Interiors took inspiration from "contemporary European design and early Americana traditions,” according to designers. Photography by Matthew Williams

New City purchased the 11-acre former Georgia Power property in 2018 and started work on all of phase one, including hotel infrastructure, in the pandemic summer of 2020. Today the hotel includes a distinctive, cast-in-place diagrid façade and interiors described as a rich, warm, and welcoming contrast to the colder exterior materials.

Like the Overline Residences apartments next door, Forth was designed by New York-based Morris Adjmi Architects. New City picked Philadelphia-based Method Co. to operate the hotel property. 

Perks of the members-only social club will include a spa facility and sprawling fitness and wellness center with programming and classes, according to project leaders. Events planned for potential founding members kick off later this month, but membership prices aren’t being advertised. 

In the gallery above, find a tour and quick breakdown of Forth’s many facets, from inside and high above.

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