Boutique project The Chambray officially bound for downtown Roswell

Two years after it was initially unveiled, a boutique hotel project is moving forward that will add a hospitality dimension and more food-and-beverage options to the regional attraction that is downtown Roswell.

City of Roswell officials and developer DSM Real Estate Partners have scheduled a groundbreaking Wednesday for The Chambray, a Hyatt hotel concept expected to help channel visitors and jobs into the historic downtown area.

The Chambray calls for a five-story lodge with 125 rooms at a site where Alpharetta Highway meets Fraser Street in Roswell, about two blocks east of food-and-beverage hub Canton Street.

The flagship project is slated to rise immediately north of the multifaceted Southern Post development, which replaced a 1960s strip mall in 2024 after years of planning.

Two new restaurants and a coffee bar are also part of the hotel plans.

The hotel site, at center, as seen along Alpharetta Highway in early 2023, with the Southern Post development just to the south. Google Maps

JdV by Hyatt; designs, Matt Mitchell Design

Construction schedules call for opening The Chambray in summer 2027. According to city officials, it’s expected to generate about 350 construction jobs and 30 permanent ones. The Hyatt JdV Collection hotel will be located at 1075 Alpharetta St.

On the rooftop, a sushi concept called Okujo is planned with indoor and outdoor dining. Below that, plans call for a coffee and pastry bar in an art-filled lobby.

Onos, a coastal mediterranean restaurant and bar, will occupy street-level space, with a second-floor outdoor dining area facing the rear, per the development team.

In November, the Roswell City Council voted to approve the city’s first loan under a new initiative called the Roswell Development Finance Program, or RDFP, to help move The Chambray hotel forward.

Plans for brick-clad facades at The Chambray boutique hotel. JdV by Hyatt; designs, Matt Mitchell Design

JdV by Hyatt; designs, Matt Mitchell Design

The RDFP aims to support commercial development that will fill a downtown need, such as boutique hotel projects, that might otherwise be difficult to finance through third parties. It provides access to long-term, fixed-rate capital for developments that will feature water conservation, energy efficiency, and resiliency improvement by way of a voluntary special tax assessment repayment structure.

According to city leadership, the program will not result in financial liability for the city, which will merely administer funding.

Funding for the hotel is being provided by Nuveen Green Capital. Hotel project leadership estimated in 2024 The Chambray will cost roughly $30 million to develop.

The hotel will mark the first of several projects to be supported by the RDFP model, city leaders have said.

On the flipside of downtown, a Kimpton Hotels and Restaurants property was announced as part of the larger West Alley Roswell development several years ago, but that project has stalled. Development officials have said early planning phases continue at that partially cleared site.

Plans for two of Chambray's food-and-beverage concepts, including fifth-floor Okujo. JdV by Hyatt; designs, Matt Mitchell Design