An infill project claiming part of a former strip mall site is offering considerable incentives, relatively low HOA fees, and promises of “dialed-in” design in hopes of luring more buyers to southeast Atlanta, per development officials. 

Earlier this year, Array townhomes started coming to market as part of a 32-acre infill site off Moreland Avenue due south of East Atlanta Village, where Empire Communities and Trammell Crow Residential have also delivered a multifamily rental component called Allora Eastland. 

For generations, the property was home to a 1960s-era, suburban-style shopping center called Moreland Plaza, which was bulldozed three years ago. 

Array marks another intown venture from Peachtree Corners-based McKinley Homes, the developer behind the Seven88 West Midtown tower. Current townhome prices start at $351,760. That buys two bedrooms, two bathrooms, and 988 square feet across two stories, plus a two-car garage. 

The site's proximity to downtown and Midtown Atlanta is demonstrated from this angle, looking northwest in 2023. Urbanize Atlanta file

Example of Array facades along Custer Avenue in southeast Atlanta.LaRuche Photo, via McKinley Homes/GAMLS

The largest and priciest Array option at the moment (1,382 square feet) has three stories, three bedrooms, and two and ½ bathrooms, also with a two-car garage. (All garages come with EV charging outlets.) It's asking $401,137. 

Monthly HOA fees are listed at a relatively manageable $160. That covers pro landscaping and upkeep of the community pool (with cabanas) and other social areas, which should be fairly uncrowded for the time being. 

A promotional site plan indicates two of the initial 14 townhomes built at Array have sold to date, both fronting Custer Avenue. 

For the least expensive Array options, the developer says current pricing reflects a $20,000 builder incentive, while another $12,500 is being offered toward closing costs for qualified buyers using a preferred lender. Listings also note that “additional incentive options may be available to best meet your buyer's financing needs,” which could be applied to a reduction in purchase price, closing costs, an interest rate buy-down, or a combo of those.  

Current site plan for the Array project off Moreland Avenue. McKinley Homes

Rendering depicting communal pool and other perks at the Array townhome project. McKinley Homes

The Array townhomes are situated along a northern section of the site. 

Developers have said the overall project, Moreland & Custer, calls for nearly 700 housing units total, 14 freestanding buildings, a network of connected greenspaces, a corner building for retail (now a Dollar Tree), and a creek-side park. 

Listings tout the location as being five to 10 minutes from numerous attractions, including the Beltline, Krog Street Market, downtown, and more questionably, Emory University. The Walk Score (57 of 100) qualifies as “somewhat walkable,” while the Bike Score (44) and Transit Score (37) land lower. 

The Array project is being marketed overall as “Inside the Perimeter. Outside the ordinary.” Have a look-see in the gallery above.

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