Along popular Beltline stretch, where two-pronged project stands now

A project planned for Reynoldstown property that’s been the subject of redevelopment talks for nearly two decades will take steps toward groundbreaking by year’s end, developers tell Urbanize Atlanta this week. 

The Florida-based developer of West Midtown’s Star Metals District, Allen Morris Company, and local partners Morrison Properties and Metzger & Company have completed negotiations with the Reynoldstown Civic Improvement League for the entitlement of 205 Holtzclaw St. and 903 Mauldin St.—two Beltline-fronting blocks planned for mixed-use transformations.   

Sixty percent of the neighborhood group voted in favor of revised redevelopment plans in October last year. 

As a next step, according to Allen Morris officials, the development team plans to submit a formal application to the City of Atlanta to begin the project's entitlement process by the end of 2026. 

The revised schedule calls for demolition and construction work to begin on the Reynoldstown blocks in the first quarter of 2028, with a goal of building what Allen Morris officials call a design-forward retail and multifamily development that blends market-rate and workforce housing at the Beltline’s doorstep. 

“The project will be a valuable addition to the community,” an Allen Morris rep wrote via email today, “and it will bring new and exciting retail activation to the heart of Reynoldstown and the [Beltline].”

As of last fall, the development team’s goal was to break ground along the Beltline’s Southeast Trail—formerly the Eastside Trail in the area, just north of Memorial Drive—by late this year or early next. Construction would take about 22 months, officials have said. 

For more than a decade, the neighborhood has been one of Atlanta’s hottest Beltline-adjacent submarkets. The two-pronged project would mark Allen Morris’ first venture on the eastside.  

Metzger & Co.’s development plans for the Mauldin Street property have been proposed, off and on, for more than 18 years, long before the paved Beltline existed.

Both sections of the project are being designed by architecture firm Perkins & Will, which helped draw up many aspects of the Beltline itself. 

Plans call for roughly 350 multifamily units overall. Given the project’s Beltline proximity, Inclusionary Zoning requirements for affordable housing will apply. 

Morrison Properties owns the southernmost parcel, where roughly 8,000 square feet of patio-heavy retail space is planned, alongside “buried parking.” Today, that houses an empty lot and low-rise, warehouse-style buildings formerly home to the DooGallery. 

Just north of there, the same Z-shaped designs are in place for the more northern block, 930 Mauldin St., that initially started coming to light in 2022. 

Elsewhere in Atlanta, Allen Morris, a national developer focused on Sunbelt markets, is planning the final long-term phases of its Star Metals District, following the debut last year of the upscale Stella at Star Metals tower and the recent opening of Ladybird Grove & Mess Hall. About two miles west of there, the company also owns a massive property fronting the Beltline’s Westside Trail where plans to sell to Atlanta Mission for redevelopment were nixed in July, following fierce pushback.  

Allen Morris opened another Atlanta development, the Bryn House project in North Druid Hills, in 2023.

Find more context and the latest design plans in the gallery above. 

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• Reynoldstown news, discussion (Urbanize Atlanta)