Atlanta’s South Beach-style food hall is getting new neighbors. 

New construction rising in the 1300 block of Moreland Avenue, south of East Atlanta, is a second phase of the Halidom mixed-use development that started opening with offices in 2022, as project leaders tell Urbanize Atlanta. 

Halidom and its 11-stall foodie component, Halidom Eatery, are located in the Woodland Hills neighborhood between East Atlanta Village and the Starlight Drive In outdoor movie theater, an area that’s seen an influx of post-pandemic residential investment. 

Under construction now is a two-story retail building designed to bring a mix of retail and light medical to Southeast Atlanta, spanning just under 18,000 square feet, according to Brad Burgess, vice president of marketing and real estate for developer IST Management Services, the property’s main tenant. 

“We’ve already secured a couple of leases that we’re not quite ready to announce yet, but they’re the type of additions we believe the community will be genuinely excited about,” Burgess wrote via email. 

New construction, at right, in relation to Halidom's existing parking lot. Josh Green/Urbanize Atlanta

How the forthcoming retail component, at left, relates to existing Halidom property along Moreland Avenue. Josh Green/Urbanize Atlanta

The building is positioned between Halidom Eatery and versatile park space the Preserve at Halidom to create, as Burgess described it, “a natural connection point between the energy of the food hall and the greenspace along Intrenchment Creek.”

Also in development now is an expanded parking lot that will be situated behind the new retail component off Moreland Avenue. 

“Free, approachable parking has always been a non-negotiable part of the Halidom experience,” said Burgess, “and we’re making sure that continues as we grow.”

The retail and parking lot expansion are on pace to deliver in late summer this year. Renderings and site plans for Halidom showed the tallest building onsite, a multifamily component, standing behind the new retail structure, where the expanded parking lot will be.  

“We’re also preparing an additional expansion pad for a future phase,” noted Burgess, “something we’re very excited about, but [it’s] still a bit early to share details publicly."

A ribbon-cutting for Halidom’s first-phase office building was held in March 2022. The Miami-style, Art Deco food hall followed the next year, situated on the first floor of IST’s headquarters building. 

The retail building, at right, in relation to Halidom's first phase and food hall. Josh Green/Urbanize Atlanta

The 1341 Moreland Avenue project site in relation to downtown and East Atlanta. Google Maps

Meanwhile, hundreds of infill housing units have sprouted, or are under construction, at properties nearby. 

Halidom is located a couple of blocks north of the 32-acre site where Empire Communities and Trammell Crow Residential razed the Moreland Plaza shopping center for a project called Moreland & Custer. When finished, the scope there calls for 674 housing units, 14 freestanding buildings, a network of connected greenspaces, a corner building for retail, and a creek-side park. The under-construction Array townhomes, priced from the low $300,000s, are part of that project. 

Across the street from that site, Royal Oak Development built a boutique condo community several years ago called Moreland Walk, initially priced from the mid-$200,000s.  

Elsewhere in the neighborhood, the United Lofts project converted a wing of Woodland Hills Church into condos—and sold out in 2021.  

Find more Halidom context and current photos in the gallery above. 

...

Follow us on social media: 

Twitter / Facebook/and now: Instagram  

• Woodland Hills news, discussion (Urbanize Atlanta)