Photos: Posh student housing tower officially arrives in Midtown

Two years after site work began on a prominent Midtown corner, an upscale student housing tower has officially opened that continues Atlanta’s decade-long “These Ain’t Your Daddy’s Dorms” trend. 

Rambler Atlanta, the second local tower project by Texas developer LV Collective, is now welcoming student renters for the 2025-2026 academic school year on a Peachtree Street corner two blocks north of the landmark Fox Theatre. 

The 736 Peachtree St. development stands 19 stories with a Daydreamer café for residents at the base level facing Atlanta’s main street. It adds 215 more apartments ranging from studios to six-bedroom options—or 798 total beds—to the subdistrict.  

Rambler's 1-acre property had long been used as surface parking bounded by Peachtree Street, 4th Street, and to the west, Cypress Street. Most amenities at the 467,000-square-foot project are positioned on the second and top floors. 

In terms of floorplans, the more private 388-square-foot studio and 567-square-foot one-bedroom Rambler options are sold out. Rental prices aren’t publicly listed; we’ve asked for more information on rent rates and will update this story should that come. 

Rooftop amenities at Rambler include a yoga studio and sauna with “sweeping views of Atlanta,” per developers, along with a zero-edge pool, hot tub, poolside lounge seating, and a fitness center. 

Second-floor common spaces include nine private study rooms, a kitchenette, an outdoor terrace, and six conference rooms, according to LV Collective. 

Rambler was one of a half-dozen Midtown high-rises to top out in 2024, and it reflected the subdistrict’s surging off-campus population. The location, as developers have noted, is less than a quarter-mile from Georgia Tech buildings at Tech Square.

Jonathan Reyes, LV Collective student housing president, said the goal with Rambler was to blend Midtown character with the company’s “signature student housing experience” 

“Our focus on design, amenities, and community-building ensures [Rambler] will be a home where Georgia Tech students can thrive both academically and socially,” Reyes said in an announcement today.  

The building's western face along Cypress Street has no active uses—apart from a resident entrance that puts student renters closer to Tech and shuttle routes. Elsewhere, the building includes a 134-space, three-level parking garage with a perforated masonry wall, a means to help hide the deck, according to earlier filings. 

The project joins three other student towers that delivered in Midtown in recent years, with much more in the pipeline. Deliveries in 2023 alone included another LV Collective venture, Whistler, the final building in SCAD Atlanta’s residential growth spurt, and Hub Atlanta.

According to Midtown Alliance’s tabulations in late 2024, roughly 8,500 of Midtown’s current 28,000 residents are college students attending Georgia Tech, SCAD Atlanta, Emory University, Georgia State University, and other area schools.

LV Collective’s initial plans in 2022 for the Peachtree site called for a building standing much taller: 37 stories with 480 apartments. That was later reduced to 29 stories and 374 units. Then in summer 2023, the height and unit count were scaled back again to the current size. Development officials declined to specify why the changes were made. 

The name echoes another LV Collective project, Rambler ATX, in the developer’s home city of Austin.

The development team in Atlanta included Niles Bolton Associates (project architect), JE Dunn Construction (general contractor), Archie Bolden (interior design), Michael Hsu Office of Architecture (public realm design), and Ironwood DDG (landscape architecture). 

JE Dunn Capital Partners, Kayne Anderson Real Estate, and Pacific Life were also partners in the project. 

Head up to the gallery for more Rambler Atlanta images and context—no student ID required.

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