Pet spas. Cold plunges. Outdoor gyms. Pool cabanas. Infrared saunas and jumbo golf-simulators.

All of the above has been used with new Atlanta multifamily buildings to help lure in renters. But free e-bikes? 

In what could be a first for the city, Ormewood Park residential development The Gracewood is finalizing details of a partnership with Kirkwood-based Edison Electric Bicycles that will gift free e-bikes to renters for a limited time, project officials tell Urbanize Atlanta.  

The 36-unit SLR Investments project, located where Moreland and Gracewood avenues meet, is on pace to be finished in August. Like the project's website, finalized details of the e-bike program are pending. 

“[It’s the] first incentive program I've seen of its kind where the owners are highlighting and concentrating on how e-bikes can change the way their tenants rely on and use their cars,” said veteran Atlanta real estate agent Jonathan Rich, whose Seven Real Estate Group is handling The Gracewood’s leasing. 

The Gracewood's parking area off Moreland Avenue this week. Josh Green/Urbanize Atlanta

The Gracewood's site in relation to Moreland Avenue (in blue) and East Atlanta (at right). Google Maps

The brick-clad building replaced a vacant lot at 1160 Gracewood Ave., just south of the Ormewood Square commercial hub that’s home to Morelli’s Gourmet Ice Cream, Little Azio, and other businesses. It’s also across the street from Pollo Primo restaurant and roughly half a mile south of East Atlanta Village.

According to Rich, The Gracewood’s 36 apartments will all be one-bedroom units, with several different floorplans. Monthly rents will range from $1,600 to $1,800. 

SLR Investments—the company behind the Alley of Edgewood project, another new eastside residential build—purchased the .7-acre lot in Ormewood Park for $1.06 million in 2023.

Surface parking (one space per unit) is situated behind the building, according to plans compiled by Place Maker Design architects. All apartments will have with either outdoor spaces or porches.

The Gracewood's Moreland Avenue frontage. Josh Green/Urbanize Atlanta

The corner property formerly housed an apartment complex that was torn down several years ago, leaving the lot empty, as longtime residents told Urbanize Atlanta last year. 

Swing up to the gallery for more images and context. 

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• Ormewood Park news, discussion (Urbanize Atlanta)