Alpharetta's Main Street growth spurt continues with 'Uptown Rowe'

A residential growth spurt continues along a main Alpharetta traffic artery that’s being widened and made more approachable for pedestrians. 

Alpharetta-based Trilogy Investment Co. recently announced a 16-unit, luxury townhome venture called Uptown Rowe is moving forward along North Main Street. It’s joining other projects such as the Ronara homes and nearby mixed-use buildings bringing denser development just north of downtown Alpharetta. 

All townhomes at Uptown Rowe, the second Alpharetta project for Trilogy, will be for sale and not rentals, according to the builders. The project will be built by Rêve Homes, a homebuilding company Trilogy recently acquired. 

The wooded,  2.2-acre site in question is situated about a mile north of Alpharetta City Center in the 500 block of North Main Street, between Arrow Exterminators Pest Control and North Main Animal Hospital. 

Trilogy recently bought the site from Blue River Development, which is building another residential project, Mayfair on Main, on the flipside of downtown.  

A chief selling point for Uptown Rowe is walkability and “seamless access to shopping, dining, and entertainment,” according to a project announcement.  

Adjacent to the townhome site, the Georgia Department of Transportation is working on a $50-million reconstruction of North Main Street/Ga. Highway 9 that’s widening the corridor to four lanes for 3.6 miles between Upper Hembree Road and Windward Parkway. GDOT is also installing bike lanes, 10-foot sidewalks, on-street parking in places, ADA-friendly sidewalks, pedestrian lighting, and other features. 

Land development for Uptown Rowe is kicking off this month, according to project officials. 

The first move-ins are expected to come by the fourth quarter of 2026. No word yet on the range of townhome sizes and prices. 

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